The Integrated Marketing Strategist develops and oversees omni-channel marketing strategies, aligning media to business objectives, managing campaigns, analyzing performance, and providing strategic insights and client advisement.
Job Title: Integrated Marketing Strategist
Role Summary: The Integrated Marketing Strategist is responsible for shaping, planning and overseeing the execution of cross-channel marketing strategies that align paid, owned and earned media (omni-channel) with business and brand objectives. This role acts as the connective tissue between media, creative, analytics, and account teams — ensuring all channels combine into a unified journey and deliver measurable impact.
Essential Job Functions:
● Develop holistic marketing plans that cover the full funnel (awareness → consideration → conversion → retention), identifying how each channel (paid social, search, programmatic, CRM/email, content, partnerships) plays its role.
● Collaborate with account leadership, channel leads, creative teams and analytics to translate business goals into media strategies, creative briefs and test road-maps.
● Define and track key performance indicators (KPIs) across channels, build a shared KPI glossary, reconcile source data, ensure measurement integrity.
● Use data and insights to identify opportunities, optimize media mix and budget allocation, drive performance improvements across channels.
● Lead scenario modeling or attribution-thinking (where scale permits) — e.g., forecasting spend to outcome, building cross-channel journey maps.
● Manage the governance around integrated campaigns — ensuring timing, messaging, creative consistency, brand voice alignment and operational smoothness.
● Produce regular client-facing and internal reports/insights that clearly articulate what’s working, what’s not, and what we’re doing next.
● Serve as a strategic advisor to clients (or internal clients) — helping them understand how marketing investments ladder up to organizational outcomes (revenue, donations, awareness, retention).
● Stay current with marketing technology, data/analytics advancements, channel innovations and best practices — and bring those insights into the planning process.
Experience:
● Bachelor’s degree in Marketing, Communications, Business or related. (Masters preferred in some senior roles.)
● Typically 5-10 years of experience in integrated marketing, or performance strategy across multiple channels (agency or brand-side).
● Proven track record of developing and managing multi-channel marketing campaigns that delivered measurable outcomes.
● Strong analytical mindset — ability to interpret data, build models, reconcile across sources, and derive strategic recommendations rather than purely descriptive reports.
● Experience with media (paid and owned), CRM/email, programmatic, search, content and social (either directly or through collaboration).
● Excellent communication and presentation skills — able to translate complex strategy and data into compelling narratives for senior stakeholders.
● Strong project and stakeholder management skills — able to coordinate multiple channels, teams, timelines, and budgets.
● Ability to think conceptually and strategically, while also overseeing tactical execution details.
● Familiarity with modern marketing technology (ad platforms, analytics tools, CRM systems, attribution frameworks) is highly desirable.
● For nonprofit or mission-driven organizations: an understanding of donor/customer lifecycle, engagement metrics, awareness vs. conversion dynamics is a plus.
Success Metrics
● Achievement of agreed KPI outcomes (e.g., ROAS, cost per acquisition, donor LTV, recurring donor rate)
● Improvement in cross-channel integration (e.g., fewer silos, more unified creative + messaging)
● Improved data integrity and trust in reporting (e.g., reconciliation between internal and external metrics)
● Client satisfaction: clients perceive the strategist as driving insight, alignment and strategic leadership, not just tactical execution.
Reporting Structure
● Works closely with Account Managers, PMO/Project Managers, Channel Leads (Paid Social, Search, CRM/Email, Programmatic), Creative, Analytics
Top Skills
Ad Platforms
Analytics Tools
Crm Systems
Marketing Technology
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