Integrated Marketing Specialist

About Equip 

Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes and treatment approach at www.equip.health.

Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture.  Recognized by Time as one of the most influential companies of 2023, along with awards from Linkedin and Lattice, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families.

About the role

We are seeking an Integrated Marketing Specialist to lead and execute highly targeted account-based marketing (ABM) initiatives focused on health insurance payors, their members, and hospitals and health systems. This role will work closely with Sales, Account Management, and cross-functional Marketing teams to design and implement personalized, multi-channel B2B and B2B2C campaigns that drive engagement, account growth, and member activation across key accounts.

ABM Strategy & Planning

• Develop and execute ABM programs targeting strategic health insurance payors, payor members (B2B2C), and healthcare provider accounts using 1:1, 1:few, and 1:many approaches.

• Collaborate with Sales and Account Management leadership to align on account segmentation, ideal customer profiles (ICPs), member personas, and priority account lists.

• Identify and activate moments in the customer and member journey that support goals.

Campaign Development & Execution

• Design and deploy integrated marketing campaigns leveraging channels such as email, webinars, paid media, direct mail, SMS, digital advertising, events, and content syndication.

• Create personalized and industry-specific messaging tailored to payor, provider, and member personas, including executives, clinical decision-makers, case managers, and prospective or enrolled members.

• Collaborate with internal and external teams to build campaigns that bridge the gap between B2B account influence and B2C member activation, helping accounts achieve their engagement and health outcomes goals.

Sales & Account Alignment

• Partner closely with Sales and Account Management teams to deliver customized marketing materials, insights, and member-facing assets.

• Serve as the marketing lead for named accounts and collaborate on joint business reviews and campaign planning.

• Equip client teams with B2B2C campaign kits and messaging frameworks to support downstream member communication efforts.

Content & Messaging

• Work with content, creative, and product marketing teams to develop high-impact assets such as case studies, testimonials, videos, infographics, toolkits, and thought leadership content.

• Tailor messaging to resonate with healthcare payors and providers, while also supporting consumer-facing messaging for member outreach, enrollment, and engagement initiatives.

• Support the creation of multi-lingual or demographically targeted content when needed to meet health equity and inclusivity goals.

Measurement & Optimization

• Define and track KPIs related to both B2B account engagement and B2C/member-level activation.

• Use tools like Salesforce and ABM platforms (e.g., 6sense, Demandbase) to measure performance and attribute outcomes across segments.

• Continuously A/B test, analyze, and optimize campaigns for stronger personalization, engagement, and ROI at both the account and member levels.

• Perform other duties as assigned.

Qualifications

• Bachelor’s degree in related field or equivalent experience.

• 5+ years of experience in account-based marketing roles in healthcare.

• Ability to balance strategic planning with hands-on execution, particularly in designing campaigns that align goals with member-facing outcomes.

• Familiarity with the U.S. healthcare landscape, including the buying behaviors of payors, hospitals, and health systems.

• Proven track record of managing multi-touch ABM campaigns that drive results.

• Strong collaboration skills with the ability to work cross-functionally with sales, marketing, and product teams.

• Familiarity with ABM tools such as Demandbase, 6sense, Terminus, or RollWorks; proficiency in Salesforce.

• Excellent communication, project management, and analytical skills.

Time Off:

• Flex PTO (3-5 wks/year recommended) + 11 paid company holidays.

• Generous parental leave.

Core Benefits:

• Competitive Medical, Dental, and Vision plans with generous employer contributions for both individuals and families.

• Company-paid Short-Term Disability, Long-Term Disability, Life and AD&D insurance.

• Company-paid partnership with Maven Clinic to provide comprehensive reproductive and family care resources.

• Employee Assistance Program (EAP), a company-paid resource for mental health, legal services, financial support, and more!

• 401(k) retirement plan.

Physical Demands

Work is performed 100% from home with no requirement to travel. This is a stationary position that requires the ability to operate standard office equipment and keyboards as well as to talk or hear by telephone. Sit or stand as needed.

At Equip, Diversity, Equity, Inclusion and Belonging (DEIB) are woven into everything we do. At the heart of Equip’s mission is a relentless dedication to making sure that everyone with an eating disorder has access to care that works regardless of race, gender, sexuality, ability, weight, socio-economic status, and any marginalized identity. We also strive toward our providers and corporate team reflecting that same dedication both in bringing in and retaining talented employees from all backgrounds and identities. We have an Equip DEIB council, Equip For All; also referred to as EFA. EFA at Equip aims to be a space driven by mutual respect, and thoughtful, effective communication strategy - enabling full participation of  members who identify as marginalized or under-represented and allies, amplifying diverse voices, creating opportunities for advocacy and contributing to the advancement of diversity, equity, inclusion, and belonging at Equip.

As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability, weight, and/or any other legally protected classification protected by federal, state, or local law. 

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