Integrated Campaigns Manager

We're seeking an Integrated Campaigns Manager to drive our top-of-funnel marketing strategy and grow our prospect pipeline. This role requires a data-driven, creative marketer who can design cohesive multi-channel campaigns that resonate with SMB and Mid-Market buyers. You'll partner closely with Product Marketing on quarterly product launches while continuously optimizing for MQL generation and conversion – collaborating with our sales and marketing teams throughout the process.

What You'll Do

• Drive top-of-funnel acquisition by developing integrated campaigns targeting SMB and Mid-Market segments. You'll work closely with our Marketing Operations team to analyze our prospect database, understand buyer journey patterns, and leverage these insights to build campaigns that attract high-value prospects.
• Manage the complete campaign lifecycle from concept to execution. This includes creating compelling messaging, coordinating digital assets, and implementing campaigns across email, social, content syndication, and webinar channels to maximize reach and engagement.
• Orchestrate email nurture sequences that convert prospects to MQLs. You'll design and execute sophisticated multi-touch email nurture campaigns with strategic segmentation and personalization. You'll test and refine these sequences to optimize open rates, click-through rates, and ultimately MQL conversion.
• Partner with Product Marketing on quarterly product launches. You'll collaborate on go-to-market strategies, translate product messaging into compelling campaign assets, and ensure consistent positioning across all customer touchpoints.
• Own MQL generation targets for sales-led motion. You'll define qualification criteria, develop lead scoring models, and create smooth transitions from marketing to sales. You'll collaborate with sales to establish SLAs that maximize conversion rates from MQL to SQL.
• Implement data-driven personalization strategies. You'll leverage marketing automation and segmentation tools to create targeted outreach that resonates with different buyer personas while maintaining efficiency and scalability.
• Coordinate cross-functional marketing efforts. This includes collaborating with teams running content creation, digital advertising, events, and working with Marketing Operations to ensure proper attribution across all touchpoints.
• Deliver campaign performance insights. You'll analyze campaign metrics, document learnings, optimize based on performance data, and report results to marketing leadership weekly. You own accountability for our MQL targets and pipeline contribution.

What You'll Bring

• Proven experience (3+ years) with integrated B2B marketing campaigns, particularly in SaaS or technology sectors targeting SMB and Mid-Market segments.
• Strong execution mindset with demonstrated ability to manage multiple campaigns simultaneously while maintaining high quality standards and meeting deadlines.
• Expert knowledge of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and experience building sophisticated email nurture sequences and workflows.
• Data-driven approach with experience using analytics to optimize campaign performance, with particular focus on conversion metrics and MQL generation.
• Excellent project management skills with ability to coordinate cross-functional teams and external resources to deliver integrated campaigns on schedule.
• Strong understanding of B2B buyer journeys and proven ability to develop content and messaging that resonates at different stages of the funnel.
• Creative problem-solver who can develop innovative campaign concepts that break through the noise while delivering measurable results.
• Experience working with Product Marketing teams on product launches and translating technical capabilities into compelling value propositions.
• Strategic yet tactical mindset with ability to balance big-picture campaign strategy with hands-on execution and attention to detail.
• Excellent communication skills with ability to collaborate effectively with sales, product, and executive teams.
• Bonus: Experience with ABM strategies and account-based campaign execution for Mid-Market segments.