Insurance Writer

Client is seeking a writer who can create well-researched, long-form SEO content focused on healthcare, specifically around insurance, mental health, and substance use. The ultimate goal is to provide helpful, actionable information for potential patients and encourage them to contact  clients to verify insurance coverage.

Client requires a highly competent and research-driven writer with experience in healthcare writing—particularly mental health, substance use, and insurance. Familiarity with U.S. healthcare systems and insurance terminology is essential. Writers must be able to convey complex topics clearly, maintain a consistent brand voice, and follow structured content templates (e.g., existing Cigna page). The client values original, human-written content backed by credible research.

• Commitment: 25-30 hours per week
• Initial Focus: Insurance pages
• Timeline: Start within 2-4 weeks
• Duration: 6-month initial contract with potential for long-term/annual extension
• Volume: 100+ pages over time

• Write long-form SEO web content (e.g., insurance, conditions, medications, substances)
• Conduct deep research and incorporate state-specific laws and insurance nuances
• Align content with the brand’s tone and existing design template
• Use internal briefs and source documents to guide content creation
• Collaborate with the team and adapt to feedback
• Ensure each piece is educational and drives user action (e.g., call to verify coverage)
• Create thorough manual research without the use of AI or generic answers.

• Proven experience writing about healthcare, mental health, or substance use
• Familiarity with U.S. insurance systems and terminology
• Exceptional research and SEO writing skills
• Ability to synthesize complex information into patient-friendly content
• Bonus: Background in therapy, behavioral health, or certifications in mental health writing
• Comfortable working in structured content systems (Google Docs, templates)
  

Client is a mental health and substance use treatment organization dedicated to helping patients understand their options and access treatment. Their digital strategy is focused on patient-first education and conversion through SEO-optimized, informative content.