Insights Principal

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Level and scope alignment

• Level: Insights Principal. P5 senior individual contributor role, scaling impact through deeper client leadership, analytical judgment, and strategic influence rather than people management.

• Scope: Owns the analytics strategy for an account or group of businesses, including annual learning agendas, testing roadmaps, MMM read-outs, analytical prioritization, and client-facing recommendations.

• Team context: Leads cross-functional execution across media, strategy, analytics, and client teams; may guide junior analysts informally, but does not directly manage people.

• Technical expectation: Brings advanced working fluency in BI, SQL, and statistical methods in service of insights and recommendations. However,  this role is not a deep data science or data engineering role and will not be responsible for developing MMMs, but is responsible for analyzing MMM results and guiding next steps based on the findings, with a deep understanding of the methodology. 

Key responsibilities

Client‑Centric

• Create and lead the analytics strategy for an account by learning the client’s business, understanding their media strategy, and developing annual learning agendas, incrementality testing roadmaps, and strategic analysis plans.

• Act as the leading analytics voice on your accounts, helping clients and internal teams focus on the highest-value questions and measurement priorities.

• Build productive working relationships with clients so you can provide a consultative approach to insights development and make impactful recommendations, especially as it relates to translating complex MMM outputs into strategic business decisions – clearly explaining what the model results mean, what they don't mean, and delivering the actionable "so what" behind the numbers.

• Anticipate the attribution methods needed to comprehensively measure full-funnel media,  across various attribution systems (e.g., Last-Touch, MMM), tie results back to business-driving outcomes, and assess current tactics plus channel expansion opportunities.

• Listen actively for client-health signals, identify high-value growth opportunities, and lead the appropriate escalation or recommendation path.

• Demystify advanced statistical concepts for non-technical executives, translating algorithmic outputs into clear business narratives and strategic recommendations.

Product‑Led

• Use BI tools, dashboards, Bliss Point applications, and analytics environments to support insight generation, recommendation development, and strategic client storytelling.

• Maintain advanced fluency in reporting environments, data tools, and analytics workflows so you can improve the quality, speed, and strategic usefulness of outputs.

• Identify novel tools, data sources, and methodologies that can elevate analytical impact and improve how insight is delivered to clients.

• Help translate technical outputs, data structures, and measurement limitations into language clients and account teams can understand and act on.

• Contribute feedback on workflow, tooling, and insight-delivery improvements that strengthen Tinuiti’s broader analytics capability.

Data & Measurement‑Driven

• Lead execution of quantitative methods, including forecasting, A/B testing, incrementality testing, regression analytics, segmentation, and campaign evaluation.

• Lead end-to-end delivery of complex analytical projects, from scoping and hypothesis generation through execution, synthesis, and presentation of results.

• Connect data across channels, reports, and methodologies to generate integrated insights that guide optimization, investment, and growth decisions.

• Leverage a strong technical foundation in Media Mix Models to formulate actionable budget optimization tests and identify knowledge gaps where incrementality testing is required to validate channel results.

• Maintain strong quality-control standards across analyses, reporting, and visualization to ensure outputs are accurate, actionable, and decision-useful.

• Use SQL and related analytical tools as practical working tools for extracting, validating, and interpreting structured marketing data.

• Recommend analytical approaches that balance business need, rigor, and timeliness rather than defaulting to either simplistic reporting or unnecessary complexity.

The Tinuiti Way

• Maintain a holistic understanding of how channels, measurement, and business goals fit together so analytics work supports broader strategy, not just isolated reporting.

• Partner tightly with Media, Client Strategy, and Analytics counterparts to ensure analytical outputs feed back into planning, optimization, and investment choices.

• Stay current on experimentation, attribution, forecasting, analytics technology, and performance measurement practices, and apply that knowledge to improve client strategy.

• Bring a strong point of view on how insights from tests and MMM read outs should inform business and marketing decisions, not just summarize results.

• Help connect analytics work to broader Tinuiti capabilities and integrated ways of working, reinforcing stronger cross-functional problem-solving.

Owner Mindset

• Take accountability for the client’s analytics strategy, analytical output quality, and the usefulness of recommendations delivered across your account scope.

• Turn broad, messy, or ambiguous client questions into clear analytical approaches with practical next steps.

• Prioritize effectively across clients, partner relationships, and internal initiatives, focusing effort on the highest-impact analytical work.

• Identify cross-sell signals, emerging business needs, and strategic growth opportunities through your understanding of client priorities and unmet analytics questions.

• Contribute to stronger team standards by improving workflows, analytical rigor, and how insight is translated into action.

Ways of working and values

• Greatness attracts Greatness: Raise the craft bar, seek feedback, and stay open to stronger tools, methods, and ways of thinking.

• Clients grow, we grow: Anchor analytics work in business outcomes, decision quality, and measurable impact.

• Culture of ownership: Be accurate, proactive, and accountable; improve continuously and help others do the same.

Professional & Technical Qualifications

• Experience: 7–10 years of experience in analytics-focused roles, with a strong track record of analytics strategy development, client relationship building, consultative insight development, Media Mix Model familiarity, and quantitative methods.

• Analytics strategy: Demonstrated experience building annual learning agendas, testing roadmaps, and strategic analytical approaches tied to client and business needs.

• Client leadership: Ability to lead an account-level analytics practice for a business or group of businesses, anticipate analytics needs, and independently answer high-value questions.

• Ambiguity handling: Must be able to take broad or ambiguous questions and topics and produce a clear, finite approach to address them.

• BI fluency: Advanced skills in business intelligence platforms such as Tableau, Power BI, Metric, or similar tools.

• AI fluency: Comfort using AI tools to improve efficiency, quality, and day-to-day decision-making, with strong judgment in validating outputs and handling sensitive data.

• Data environment fluency: Strong familiarity with cloud data environments such as Snowflake, Redshift, or similar tools.

• SQL: Advanced working fluency in SQL for querying, validating, and analyzing structured marketing data.

• Quantitative methods: In-depth experience with statistical analysis and predictive methods; strong experience with R and/or Python for testing, forecasting, modeling, and advanced analytical work.

• Communication: Excellent communication and interpersonal skills, with confidence preparing decks and presenting to senior client leadership.

• Execution: Advanced Excel / Google Sheets and PowerPoint / Google Slides skills; strong ability to multitask, prioritize, and manage time effectively across clients, partner relationships, and internal initiatives.

The hiring salary range for this role is $120,000 - $135,000 . We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.