Hubspot - Sales Strategy and Execution Lead

Why Join Truva

Truva stands at the forefront of SaaS innovation, specializing in automating tasks, optimizing workflows, and delivering unparalleled sales productivity with LLMs. Truva is led by Gaurav - 2x founder and an alumnus of Stanford, and Anuja - an alumnus of Haas MBA from UC Berkeley. Together, they bring a combined experience of 20 years ranging from founding Forbes Top AI 50 startup to lead tech teams at FAANG companies, where they have been instrumental in developing applied ML solutions and infrastructure.

Joining Truva.ai means being part of a cutting-edge team committed to driving transformative change in the tech world.

What you’ll do

As a Sales Strategy and Execution Lead at Truva, you are the driving force behind our business growth by identifying and engaging with potential new customers. Your mission is to generate leads and create opportunities for our sales team by understanding prospects' needs and challenges, and effectively communicating the value of Truva's solutions. This role is perfect for someone with a proactive mindset, outstanding communication skills, and a passion for sales. You'll be instrumental in developing processes and expanding our customer base, all while building a rewarding career in tech sales.

Responsibilities

• Strategy and Execution Partner: Provide day-to-day support to sales strategy and sales head on all aspects of execution, including forecasting calls, pipeline updates, outreach planning and performance reviews, etc

• KPI Achievement: Meet or exceed set KPIs related to outreach activities, lead generation, and pipeline contributions.

• Lead Generation & Effective Outreach:

  • Optimize our Website for Lead Generation: Create downloadable content (e.g., eBooks, case studies, checklists, templates) focused on solving pain points relevant to your ICP, like CRM implementation guides or marketing automation tips.

  • Run Targeted Campaigns with LinkedIn and Paid Ads: Connect with potential clients on LinkedIn, sharing helpful content and engaging directly with them. Use LinkedIn Ads to target specific job titles and industries, driving traffic to your website or landing pages.

  • Leverage HubSpot’s Inbound Marketing ToolSEO and Blogging: Publish high-quality blog content that addresses common CRM, sales, and marketing challenges.

    • Optimize for SEO to attract organic traffic, and add CTAs to relevant HubSpot services or downloadable offers within the blog posts.

    • Email Marketing and Lead Nurturing: Create automated email sequences for new leads, offering them additional resources and gradually moving them through the sales funnel.

Required Skills

• Sales Acumen: Experience in sales or a related field (e.g., hospitality, customer service), with a demonstrated capability to engage new clients proactively.

• Communication Excellence: Strong verbal and written communication skills, able to effectively articulate Truva's value and foster relationships with potential customers.

• Flexibility: A high sense of urgency and adaptability to tailor conversation strategies on the fly to match the diverse needs of prospects.

• Team Player: Commitment to team success and process improvement, alongside meeting individual targets.

• Learning and Growth: An eagerness to develop your sales skills and advance your career within a fast-paced tech sales environment.