Homebot VP Marketing

COMPANY DESCRIPTION:

Homebot is a leading homeownership and client engagement platform serving the mortgage and real estate industries. The platform delivers personalized, ongoing home finance and wealth insights that empower homeowners to make smarter decisions, while helping loan officers, real estate agents, title professionals, and insurance partners stay meaningfully connected with their clients over time. 

By combining a dynamic financial dashboard with intelligent engagement tools, Homebot enables its partners to increase client retention, reduce churn, and drive repeat and referral business through consistent, value-driven communication. Homebot works with Mortgage Lenders, Real Estate Agents, Banks, Credit Unions, Loan Servicers, Insurance Agencies, and Title Companies to deliver measurable revenue growth and build long-term customer relationships. 

JOB DESCRIPTION:

Homebot is seeking a hands-on, data-driven VP of Marketing to lead and scale the company's marketing function, reporting directly to the COO. This leader will own positioning across Homebot's four buyer segments — lenders, real estate agents, title agents, and insurance agents — and build a measurable demand engine that drives pipeline and new business, while strengthening lifecycle marketing. 

This is a player-coach role responsible for both setting marketing strategy and owning execution, balancing category-level thinking with hands-on, in-the-weeds delivery in a lean, growth-oriented environment. It builds on an existing marketing foundation, with a focus on rigor, measurement, and demand generation — led by someone who owns the numbers directly rather than delegating them. 

You’re Excited About This Opportunity Because You Will:

• Own demand generation end to end — building an ABM-led pipeline and a measurable MQL→SQL→opportunity engine the business can trust. 

• Establish attribution clarity, so marketing's impact on opportunity creation is visible, trusted, and repeatable. 

• Own positioning and product marketing across all four buyer segments — sharpening messaging, launches, sales enablement, and competitive intelligence. 

• Drive lifecycle marketing and customer education that reduce churn and fuel the agent-to-referral-to-retention loop at the heart of the product. 

• Own the full channel mix — from word-of-mouth, associations, and conferences to new scalable channels and an ROI-positive event strategy. 

• Build housing-market thought leadership that establishes Homebot's category authority and feeds top-of-funnel demand. 

• Assess, develop, and lead the marketing team, raising the bar and building a culture of accountability and rigor in close partnership with Sales and Product. 

We’re Excited About You Because:

• You bring 5–10 years of B2B SaaS marketing leadership, ideally at 50–100 person companies. 

• You have real estate, mortgage, fintech, or proptech experience (strongly preferred), or can ramp quickly in a vertical, two-sided market. 

• You are a hands-on operator who can also own category strategy — equally comfortable setting direction and doing the work. 

• You own measurement directly: you live in the funnel data, own attribution, and never delegate the numbers to another function. 

• You have built and run ABM and demand-generation programs that deliver measurable pipeline, with a working command of channel ROI and CAC payback. 

• You bring product marketing rigor — positioning, segmentation, and messaging that Sales actually adopts. 

• You've built and led high-performing teams, hiring and developing A-players and making sound calls on performance. 

• You operate with extreme ownership and a player-coach mindset, bringing the marketing expertise to set strategy without waiting to be directed. 

• A positive, ‘get it done’ attitude with a willingness to roll up your sleeves. 

• A trusted, low-ego partner who works collaboratively with leaders. 

Base Salary Range:The target salary range for this position is ($200,000 – $225,000), and is part of a competitive total rewards package including an annual bonus, employer-paid benefits, L&D stipend and incentive pay for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

AI Expectations: We expect our leaders to use AI to work smarter. You'll leverage AI to improve the quality and speed of marketing work, identify opportunities to simplify or automate workflows, and stay curious about emerging AI capabilities — sharing what works across the team. 

Location: This Denver-based hybrid role requires in-office presence Tuesdays and Thursdays and calls for a leader who can operate seamlessly at both the board level and in the details to guide a lean, evolving Marketing function.

A Secure Candidate Experience: Homebot is committed to providing a secure and transparent candidate experience. We will never request sensitive personal or financial information (such as Social Security numbers or banking details) during the interview process. All official communication will come from a verified company email address (@homebot.ai OR @alpinesg.com). If you receive suspicious outreach claiming to represent Homebot, please report it immediately.