Head of Product Marketing

About Dropzone AI

Dropzone’s mission is to scale cybersecurity beyond human limits, and augment every single human security engineer/analyst with an army of AI security specialists. Humans alone cannot sufficiently protect our digital future, and AI augmentation is the only way for defenders to reclaim the high ground. We are an award winning company disrupting the $200B+ cybersecurity market. 
Powered by Gen AI advancements, our technology offloads repetitive day-to-day work and frees human analysts to focus on real threats and higher-value projects. We are venture-backed, and our team has a rare blend of deep experience across cybersecurity, AI/ML, and SaaS product development. Join us if you want to be on the ground floor of using Gen AI to transform cyber defense. Learn more at www.dropzone.ai.

About the role

The Head of Product Marketing will report directly to the CEO and will be responsible for the strategic narrative, competitive positioning, and GTM content development that continues to establish Dropzone as the category leader in AI-augmented security operations. This role is pivotal in crafting a differentiated story that resonates with security buyers and practitioners, developing high-impact content that drives pipeline, and systematically removing friction from the buyer journey to accelerate sales velocity.

What you'll do

Strategic Positioning & Messaging 

• Craft and continuously refine a differentiated Dropzone AI story that resonates with enterprise buyers and MSSP leaders
• Develop GTM & customer-facing materials that reflect the evolved positioning and competitive differentiation, and ensure a consistent narrative across all marketing and sales touchpoints. 
• Conduct ongoing competitive analysis, customer insights research, and analyst report synthesis to inform product roadmap and GTM strategy.

High-Impact Content Development

• Oversee the development of demand generation content that is on-brand and technically accurate, while maximizing marketing ROI, driving thought leadership, and educating users/buyers.
• Own customer advocacy content development from case studies to video testimonials, highlighting real-world outcomes and wins.
• Work with internal SMEs on original research pieces to establish market authority and generate inbound interest.
• Run new product feature and module announcements

Sales Enablement & Buyer Journey Optimization

• Identify and eliminate friction points in the buyer journey to improve conversion rates across the entire marketing/sales funnel.
• Develop sales enablement materials, including competitive battle cards, objection handling guides, ROI/value calculators, and technical positioning resources.
• Partner with Sales and Sales Engineering to understand deal dynamics, win/loss patterns, and messaging effectiveness in enterprise cycles.

Requirements

• 8+ years in product marketing, technical marketing, or solutions marketing in B2B cybersecurity, with at least 3 years in senior/leadership roles.
• Deep cybersecurity and security operations background, ideally with hands-on experience in SOC, detection & response (D&R), SIEM, SOAR, or MDR products.
• Demonstrated category creation or market leadership experience - you've built differentiated positioning in crowded markets and helped define new product categories.
• Exceptional content creation ability with a portfolio demonstrating individually authored high-quality technical content, thought leadership, and value-based messaging.
• Strong demonstrated strategic thinking, data-driven decision making, and ability to influence cross-functionally without direct authority, and a proven track record of measurable business impact.
• Experience managing and developing product marketing talent with the ability to mentor, delegate effectively, and build team capability
• Early-stage startup mindset. You thrive on ambiguity and move with lightspeed execution

Work Environment/Travel

We are a 100% remote company where you will work from your home with company-provided equipment to set you up for success. Semi-frequent travel to professional office settings and other events locally and nationally; some overnight travel expected.

Compensation

In the spirit of pay transparency, we are excited to share the base salary range below, exclusive of fringe benefits or potential bonuses. If you are hired at Dropzone your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. In addition to those factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any final offer. Please keep in mind that hiring at the maximum of the range would not be typical to allow for future and continued salary growth. We also offer a generous benefits package, including company paid health insurance, 401K Plan with employer match, Self-Managed PTO, parental leave, and more.