Lead product marketing, overseeing strategy, positioning, messaging, launch execution, and enablement. Collaborate across teams to align product with market needs.
Description
Responsibilities
Requirements
We’re looking for a strategic and creative Head of Product Marketing to lead the go-to-market success of our products and shape how the world understands what we build. You’ll own product launches end-to-end, from positioning and messaging to enablement and adoption - and translate innovation into stories that resonate across customers, analysts, and the market.
This role is ideal for a marketer who thrives at the intersection of product, sales, and customer insight - someone who can turn complex capabilities into clear, differentiated narratives that drive understanding, excitement, and demand. You’ll be both a storyteller and a strategist, ensuring every feature, launch, and campaign connects back to our vision and value.
Responsibilities
What You’ll Be Doing
- Lead the Product Marketing function end-to-end: Oversee all aspects of product marketing - from strategy, positioning, and narrative development to launch execution, enablement, and measurement, ensuring tight alignment between product, market, and customer impact.
- Own product launches: Plan and execute go-to-market strategies for new products and features - including launch briefs, enablement, messaging, and more
- Develop compelling positioning & messaging: Craft clear, differentiated narratives that communicate value across personas and segments
- Partner with Product: Stay close to the roadmap and influence development based on customer feedback and market insights
- Enable Sales & CS: Create pitch decks, battle cards, one-pagers, and internal training materials
- Lead customer and market research: Understand target users, buyers, and competitors to inform everything you do
- Collaborate cross-functionally: Work across Product, Design, Sales, and Comms to ensure consistency and impact
Requirements
What We’re Looking For
- 5+ years of experience in product marketing, preferably in B2B SaaS or cybersecurity
- Proven experience owning or leading the product marketing function end-to-end
- A strong portfolio of successful product launches and messaging work
- Exceptional communication skills - written, verbal, and visual
- A knack for simplifying technical concepts into clear customer value
- High ownership and ability to juggle multiple launches at once
- Familiarity with security personas, developer tools, or infrastructure
Top Skills
B2B Saas
Cybersecurity
Developer Tools
Infrastructure
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