Head of Organic Media & Content

BOLT FARM is building America's most iconic romantic luxury retreat brand: nature-immersed, high-experience, and emotionally transformative. Backed by 3,300+ five-star reviews, 1M+ followers, and features across Forbes, Travel + Leisure, and Netflix, we are scaling from a high-performing flagship into a national portfolio.

This is a rare chance to help shape the media engine behind a brand that already has real momentum. The right person will not be stepping into a blank page. You will be stepping into a high-potential brand with emotional pull, strong creative raw material, and a leadership team that wants media to compound - not depend on last-minute heroics.

The media team is responsible for how the market experiences BOLT FARM before a guest ever books. This team turns founder-led storytelling, property-led content, guest emotion, and brand standards into organic media that people can actually feel — content that builds trust, grows the audience, and creates qualified demand for the brand.

There is already a small media team and creative support in place. What is missing is the senior creative operator who can lead the team, sharpen the system, raise the bar, and become the final quality filter for what ships. This is a leadership seat for someone who can protect the premium feel of the brand while increasing speed, consistency, output, and performance.

As Head of Organic Media & Content, you will own the operating system behind BOLT FARM’s organic media engine across founder-led content, property-led content, short-form, long-form, and the BOLT podcast. This is not just a social media seat, and it is not only a creative director seat. It is a storyteller-producer role with real leadership, taste, systems, and performance accountability.

You may be the person who has already led a major media brand. You may also be the person who was a key leader inside a high-performing media team and is ready to own the system now. What matters most is proof: proof of audience growth, sharp storytelling, high standards, production judgment, a data-driven mindset, and the ability to lead creative people toward better output.

• Own BOLT FARM's organic media function across key platforms, with accountability for creative quality, shipping cadence, audience quality, and contribution to qualified demand.

• Lead the existing media team and creative partners, including editors, producers, freelancers, and future hires; set standards, priorities, feedback rhythms, and deadlines.

• Act as the quality gate for media output, making sure content feels on-brand, emotionally resonant, premium, and ready to ship before it reaches founder or executive review.

• Translate founder vision, property stories, guest emotion, and brand direction into clear creative briefs, shoot plans, hooks, formats, and content series.

• Build and run the media operating system: planning, briefing, production workflow, review cycles, publishing cadence, asset organization, remixing, and performance feedback loops.

• Own production leadership for short-form, long-form, founder-led, property-led, and podcast content, making sure the right stories get captured and shipped consistently.

• Use data to identify winning formats, improve channel decisions, raise audience quality, and stop work that is not creating the right brand or demand signal.

• Partner with marketing, lifecycle, sales, onsite operations, and leadership so media supports launches, brand priorities, guest demand, and the broader growth strategy without becoming a catch-all marketing role.

• Experience in a media/content leadership role where you were directly involved in scaling a brand, creator, founder-led platform, or media property by millions of followers, with clear ownership or influence over content strategy, production, creative standards, team execution, or performance improvement.

• Experience leading creative output through an internal team, freelancers, agency partners, or a cross-functional production group, with direct accountability for standards, deadlines, publishing quality, and results.

• Hands-on experience translating brand direction, founder vision, or high-level creative strategy into organic content that gets produced, published, measured, and improved over time.

• Experience building or running recurring content systems across planning, briefs, shoots, production, review, publishing, remixing, and performance analysis.

• Experience using performance data to make content, channel, format, and production decisions tied to audience quality, brand growth, qualified demand, or business outcomes.

• U.S.-based and able to travel to Whitwell, TN as needed for shoots, planning, team collaboration, and brand immersion.

• Based in or near a strong regional hub such as Nashville, Atlanta, Chattanooga, Knoxville, Charlotte, or another market with easy travel access to Whitwell, TN.

• Experience contributing to especially high-profile, high-scale, or culturally visible media work, such as a major founder-led brand, creator platform, premium consumer brand, national campaign, viral content series, or media property with multi-million-follower reach.

• Experience with luxury hospitality, travel, wellness, founder-led brands, lifestyle brands, or other premium consumer categories where emotion, trust, taste, and brand feel matter.

• Experience building a media team, installing creative operating rhythms, or taking a content function from talented-but-scrappy to structured, scalable, and performance-informed.

• Experience developing podcasts, YouTube, episodic series, long-form storytelling, documentary-style content, or other premium brand media formats beyond short-form social.

• Experience using AI tools to speed up research, ideation, editing workflows, asset organization, reporting, creative operations, or content performance analysis.