Lead a global performance marketing team to drive revenue growth through paid media, influencer and content channels. Own Google Ads/Bing Ads campaigns, landing page optimization, lead generation, funnel/CRO analysis, and close collaboration with product/tech to improve tracking and UX. Mentor and hold the team accountable while scaling high-performing channels.
As the Head of Marketing, you will play a crucial role in driving revenue growth and optimizing our Front End and Back End marketing efforts. You will be responsible for leading and managing a global paid/influencer/content marketing team, overseeing lead generation, and conversion. Your expertise in digital marketing, team leadership, and data-driven decision-making will be instrumental in scaling our business.
Are you a "creative" person? Then this is probably not the right job for you. We want someone who is a spreadsheet master and who even understands the complex GOOGLE ADS interface like the back of his hand. Don't know what value based bidding is? Please don't apply.
And yet, you can't be a loner or insist on doing everything yourself. You need to be able to delegate, mentor, hold people accountable to high standards. "Dig deep" into the details when required. If you "delegate and forget it", then don't apply. You need to be regularly, deeply involved with all your people, working together and achieving results.
Tasks
I. Revenue Growth & Marketing Strategy
1. Develop and execute multi-channel marketing strategies that drive high quality lead growth.
2. Optimize and scale landing pages to maximize lead conversion.
3. Identify high-performing marketing campaigns and channels and scale them effectively.
4. Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships.
5. Leverage satisfied customers to drive referral-based growth.
6. Blow up the internet with good links, great content, etc, all getting us to rank higher.
7. Oversee structured snippets implementation.
III. Team Leadership & Execution
1. Lead and manage an international marketing team.
2. Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities.
3. Provide mentorship, training, and coaching to ensure high team performance.
4. Work closely with tech and product teams to optimize user experience and tracking.
IV. Data-Driven Decision Making
1. Track and analyze key marketing metrics to optimize ROI.
2. Conduct funnel analysis to identify areas for improvement.
3. Coordinate with CRO to identify new tests to improve offers, pricing, and promotions.
Requirements
We have a strong remote work culture based on the following values:
1. We prioritize achieving excellent results with urgency.
2. We continuously learn, improve, and embrace company processes.
3. We communicate openly and honestly.
4. We take initiative, plan effectively, and seek approval before executing major changes. While the goal is for you to have increasing responsibility and autonomy, we expect you to start out collaborating and chalking up solid base hits and a few big wins before you can make significant decisions without owner review.
About Our Company:
We operate Christian Filipina. We have a high-7-figure annual revenue and a remote team of over 200 professionals, and we are now looking for a strategic and results-driven Director of Performance Marketing to take our marketing efforts to the next level.
Are you a "creative" person? Then this is probably not the right job for you. We want someone who is a spreadsheet master and who even understands the complex GOOGLE ADS interface like the back of his hand. Don't know what value based bidding is? Please don't apply.
And yet, you can't be a loner or insist on doing everything yourself. You need to be able to delegate, mentor, hold people accountable to high standards. "Dig deep" into the details when required. If you "delegate and forget it", then don't apply. You need to be regularly, deeply involved with all your people, working together and achieving results.
Tasks
I. Revenue Growth & Marketing Strategy
1. Develop and execute multi-channel marketing strategies that drive high quality lead growth.
2. Optimize and scale landing pages to maximize lead conversion.
3. Identify high-performing marketing campaigns and channels and scale them effectively.
4. Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships.
5. Leverage satisfied customers to drive referral-based growth.
6. Blow up the internet with good links, great content, etc, all getting us to rank higher.
7. Oversee structured snippets implementation.
III. Team Leadership & Execution
1. Lead and manage an international marketing team.
2. Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities.
3. Provide mentorship, training, and coaching to ensure high team performance.
4. Work closely with tech and product teams to optimize user experience and tracking.
IV. Data-Driven Decision Making
1. Track and analyze key marketing metrics to optimize ROI.
2. Conduct funnel analysis to identify areas for improvement.
3. Coordinate with CRO to identify new tests to improve offers, pricing, and promotions.
Requirements
We have a strong remote work culture based on the following values:
1. We prioritize achieving excellent results with urgency.
2. We continuously learn, improve, and embrace company processes.
3. We communicate openly and honestly.
4. We take initiative, plan effectively, and seek approval before executing major changes. While the goal is for you to have increasing responsibility and autonomy, we expect you to start out collaborating and chalking up solid base hits and a few big wins before you can make significant decisions without owner review.
About Our Company:
We operate Christian Filipina. We have a high-7-figure annual revenue and a remote team of over 200 professionals, and we are now looking for a strategic and results-driven Director of Performance Marketing to take our marketing efforts to the next level.
Similar Jobs
Greentech • Energy • Financial Services • Renewable Energy
Lead end-to-end B2B marketing for tax credit transfer and compliance software products. Own demand generation for corporate buyers, create high-quality research and thought leadership, run PR and events, set audience/product strategies, steward brand and website, and hire and develop a lean marketing team while personally producing high-leverage work.
Top Skills:
AIWeb Analytics
Professional Services • Consulting
Lead brand and demand-generation strategy to drive client acquisition and retention for a remote VA agency. Own brand positioning, digital marketing (SEO/SEM, paid social, email), content, website optimization, analytics and AI-enabled marketing. Build and manage a lean marketing team, set KPIs and MQL/CAC goals, and collaborate with Sales and Operations to grow revenue.
Top Skills:
Ai ToolsChatgptCrm PlatformsEmail AutomationHubspot AiJasperPaid SocialSeo/Sem
Healthtech • Information Technology • Social Impact • Software
Lead go-to-market and revenue generation from zero to initial paying customers. Own positioning, messaging, channel strategy, content, SEO, partnerships, launch execution, and funnel conversion for multiple service lines. Build repeatable acquisition and upsell engine, run experiments, and optimize conversion across signup-to-paid journeys while working directly with the founder. Equity-only founding role, remote-friendly with preference for Kansas City.
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
