Head of Marketing

k-ID is the global leader in privacy-first compliance and age verification infrastructure. Recognized as one of TIME’s Best Inventions of 2025, named a Tech Pioneer by the World Economic Forum and a winner of Fast Company’s Next Big Things in Tech, we are building the Age Layer for the internet—the fundamental infrastructure that allows digital platforms to verify age and manage compliance globally without friction.

Our core platform, anchored by the Compliance Development Kit (CDK) and AgeKit, is the trusted engine for the world’s largest game publishers and digital ecosystems. We replace fragmented, manual compliance with a unified API that handles age verification, parental consent, and regulatory logic across 200+ markets. Backed by top-tier venture capital firms like a16z and Lightspeed, k-ID is entering a phase of growth to define the standard for global digital safety.

The Head of Marketing is accountable for building and scaling k-ID’s demand generation engine, owning the end-to-end marketing funnel from awareness through MQL creation, and driving measurable contribution to pipeline and revenue. As the leader of the newly formed Marketing department, you will own the marketing funnel, from awareness through MQL creation, partnering closely with Sales on SQL conversion and pipeline quality.

This role is a unique blend of strategic leadership and hands-on execution. You will build a focused team that includes content production and marketing ops, while also playing a critical role as a human-in-the-loop approver within an innovative agentic marketing workflow.

You will directly report to the CEO, and work closely with the Head of Comms & Policy, the Head of Product, and the Sales team to build a world-class marketing function that establishes k-ID as the undisputed leader in age-aware digital experiences.

Location & Language

• Location: United States, Singapore or Remote

• Languages: Proficiency in English is required

Demand Generation & Growth

• Develop and execute a comprehensive demand generation strategy to drive MQLs and sales pipeline.

• Own the marketing funnel and all associated metrics, with a relentless focus on optimizing for CAC and conversion.

• Lead the commercial launch execution for new product features and integrations, partnering with Product on positioning and with Comms on external narrative.

• Oversee all paid and organic acquisition channels, including paid ads, SEO, content marketing, and partnerships.

Agentic Workflow & Process Optimization

• Own governance and quality control within k-ID’s agentic marketing workflow, ensuring strategic clarity, brand coherence, and regulatory alignment across all marketing outputs.

• Champion the use of AI and automation to improve the efficiency and effectiveness of the marketing team.

• Continuously refine and optimize the agentic workflow in collaboration with the Product team.

Team Leadership & Management

• Define ICP segmentation and market prioritization in partnership with Sales and Product.

• Build scalable marketing processes and operating cadence aligned with company growth targets.

• Establish marketing contribution reporting for executive leadership.

• Foster a culture of experimentation, data-driven decision-making, and continuous improvement.

• Collaborate with the Head of Comms & Policy and the Head of Product to ensure a cohesive and integrated go-to-market strategy.

Product Marketing & Sales Enablement

• Translate product positioning into commercial messaging that drives demand, ensuring all marketing claims align with Product-defined capabilities.

• Oversee the creation of high-impact sales collateral, including presentations, case studies, and one-pagers.

• 8–12 years of B2B marketing experience, with at least 3 years owning demand generation or growth at a scaling SaaS company.

• Proven track record of owning and achieving key marketing metrics such as MQLs, SQLs, and pipeline growth.

• Experience managing and mentoring a team of marketing professionals.

• Experience scaling a marketing function through significant ARR growth phases in a high-growth SaaS environment.

• Strong knowledge and understanding of agentic workflows in the context of marketing and demand generation.

• Strong understanding of the marketing funnel and how to optimize it for conversion.

• Excellent written and verbal communication skills.

• Experience with developer platforms, APIs, or infrastructure products.

• Experience marketing to the gaming, social media, or EdTech industries.

• Demonstrated experience with AI-powered marketing tools and workflows.

• Startup experience at a Series A to C stage company.

• Competitive Salary: A competitive startup salary aligned with experience and market benchmarks.

• Employee Stock Ownership Plan: Participate directly in the long-term upside of the company.

• Health and Wellbeing: Comprehensive family health coverage, including medical, dental, and vision benefits. Provided Mental Health and Wellness support benefit.

• Professional Development: Hands-on exposure with key clients in a scaling global tech company. Opportunities for continuous learning through real ownership over a company function. Direct collaboration with the Founders and the GTM leadership team.

• Culture and Ways of Working: A collaborative, inclusive and low politics work environment. Flexible, trust-based working culture shaped by a US startup operating model. A mission-driven company focused on improving online experiences for kids and teens globally.

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