Head of Marketing

About Us:

How many companies can say they have been in business for over 178 years?!

Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the ever-changing environments in a fast-paced world, meeting it with cutting edge technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

What’s the role?

The Head of Marketing, US OPT (Senior Director) leads U.S. OPT marketing strategy and execution, supporting sales goals, managing the marketing budget, and ensuring alignment across departments, in the US and globally.  Understands and addresses market needs and drives all U.S. marketing activities for the business. Responsible for Marketing Team management and performance.

Sound Interesting?

Here’s what you’ll do:

• Direct U.S. OPT marketing to deliver annual sales and profit targets.

• Develop and execute comprehensive marketing plans in partnership with cross-functional teams.

• Collaborate with business leadership and product development to support product initiatives and launches, as well as the vision for OPT.

• Hire, manage, train and develop OPT marketing staff.

• Manage department budget and compensation programs.

• Build productive relationships across stakeholders, including customers and vendors.

• Plan and manage promotional campaigns, trade show materials, sales meetings and focus groups.

• Solid understanding of the current landscape in the world of Eye Care (US).

• Identify market trends and opportunities to strengthen commercial performance.

• Lead cross functional teams across ZICC, KOL, PE to ensure clear and consistent messaging.

Do you qualify?

• Bachelor’s degree required; MBA preferred.

• Minimum 12 years of progressive marketing and sales/sales management experience, or related experience, preferably in the medical device industry. 
• Minimum 5 years personnel management experience
• Capital equipment and consumable experience in the medical / surgical setting, ophthalmology preferred.
• Ophthalmology / Optometry relationships critical, both industry and MD/OD preferred
• Strong direct sales ”downstream marketing” experience mandatory
• Strong marketing leadership, analytical and decision-making skills critical
• Polished oral presentation and written communication skills
• Experienced knowledge of financial analysis and analysis tools (i.e. spreadsheets, etc.)
• Organizational agility to work across functions, business sectors and customers and markets  
• Experience in other functional areas, product marketing, product development, sales, finance and other customer facing roles a plus. Translating business objectives into the brand portfolio strategy and implementation plans
• Successful product launch and multi-department strategy experience.

The annual pay range for this position:

• National US: $201,100 - $251,400 

• SF Bay Area: $223,100 - $278,900

The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent.
  
This position is eligible for a Performance Bonus. 
 

We have amazing benefits to support you as an employee at ZEISS!

• Medical

• Vision

• Dental

• 401k Matching

• Employee Assistance Programs

• Vacation and sick pay 

• The list goes on! 

Your ZEISS Recruiting Team:

Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).