Head of Marketing Operations

Head of Marketing Operations

Company:

The Boeing Company

Boeing Digital Aviation Solutions (DAS) is looking for a Head of Marketing Operations to join the DAS Marketing team working in Englewood CO or Austin TX.

The Head of Marketing Operations will lead the marketing operations function and is responsible for building and optimizing marketing-related processes, measurement, planning, technology, and data management, all in a quest for operational excellence. As the marketing operations leader, you will work with the CMO and marketing leadership team to improve perceptions of marketing’s role, the value it delivers to the business, and the return on marketing investment. The ideal candidate will possess a strong background in project management, marketing strategy, and cross-functional collaboration, driving alignment across key stakeholders to achieve business goals, as well as experience driving new process and governance, and change management across organizations. This is a leadership role within a fast-moving marketing team and will directly contribute to the ability to achieve enterprise-wide targets, push boundaries in performance and strive to continually improve marketing’s visibility and relationships across the entire business.

Position Responsibilities:

• Leadership & Relationship Management: Build and develop relationships across the organization to influence business outcomes.
  • Act as a change agent to improve marketing efficiency and effectiveness.
  • Lead teams through change management and process transformation initiatives.
  • Build relationships with key organizational partners such as sales, customers, and marketing leaders
• Process Management: Streamline marketing processes and implement best practices
  • Increase efficiency and responsiveness and define new marketing operational strategies.
  • Quickly identify, assess, and resolve issues that serve as barriers so the team can operate at maximum effectiveness.
  • Build and lead a global marketing planning function,coordinating inputs to the marketing planning process and orchestrating the end-to-end marketing planning process.
  • Develop consistent workflow processes utilizing modern workflow management software such as Confluence, Asana, Wrike or more.
  • Oversee the establishment and management of comprehensive project plans, milestones, and budgets, ensuring the timely delivery of marketing-related projects and initiatives.
  • Gather and disseminate internal and external marketing best practices.
• Financial Management: Lead the budget strategy and manage the budget allocation and reconciliation process.
  • Provide input into the budget strategy and weigh in on investment decisions and resource allocation.
• Performance Management: Provide insights-driven advice and consultation to the CMO and marketing leadership, leveraging marketing performance data from BI team and Growth Marketing team.
  • Design marketing measurement dashboards with support from BI team.
  • Develop executive-level reports to communicate marketing’s contribution to the business.
  • Analyze periodic measurement reports, making recommendations to improve marketing’s effectiveness and impact.
• Martech and operational systems management: Lead marketing data strategy development and infrastructure deployment, including technology ownership and marketing process governance.
  • Partner with BI team and Market Intelligence team to impact and ensure high-fidelity data governance in enterprise-wide reporting.
  • Partner with IT to steer the marketing and revenue technology stack roadmaps and influence key use cases for marketing to improve the client experience as well as internal efficiency and effectiveness.
  • Manage Martech stack vendor relationships and partner with Growth Marketing on evolution of the Martech strategy.

Background/Experience

• Prior enterprise experience in Marketing Operations role
• Experience collaborating with and influencing sales, customers, and marketing leaders
• Proven success building, motivating and managing a high-performing, process- oriented team or department
• Experience interpreting, analyzing, and translating data into actionable insights
• Expert-level proficiency in managing large-scale projects, including the rollout of technology applications (e.g., MAPs, MRM, SFA) to marketing stakeholders
• Familiarity with the opportunity management process through the buyer’s entire journey and sales cycle
• An understanding of demand marketing and field marketing processes and business requirements for data and technology
• Knowledge of annual planning, forecasting, and budgeting
• Consulting experience is a plus, with a focus on operations management

Competencies

• Ability to translate business objectives into operational requirements
• Team building, motivation, and management including talent and stakeholder management
• Ability to lead teams through change management and process transformation initiatives
• Ability to navigate culture and politics across multiple functions
• Marketing measurement analysis, visualization, and storytelling
• Ability to solve problems/meet goals in creative ways with limited resources
• Ability to identify and use resources outside direct reporting structure
• Ability to work with diverse skill sets (from strategic to operational resources)
• Ability to translate data and insights into actionable recommendations
• Effective communication skills and an ability to adapt to audience needs
• Project management
• Campaign operations
• Design thinking

Behaviors

• Process oriented
• Accessible, responsive, and diligently focused on delivery and execution
• Insights driven
• Tech savvy
• Comfortable working with a peer set of senior leaders
• Collaborative
• Analytical thinker
• Desire to see marketing work more smoothly and efficiently
• Highly organized and discipline

Basic Qualifications (Required Skills/Experience):

• Prior enterprise experience in Marketing Operations Leadership role
• Expert-level proficiency in managing large-scale projects, including the rollout of technology applications (e.g., MAPs, MRM, SFA) to marketing stakeholders
• Familiarity with the opportunity management process through the buyer’s entire journey and sales cycle
• An understanding of demand marketing and field marketing processes and business requirements for data and technology
• Experience with annual planning, forecasting, and budgeting
• Experience crafting and developing strategy plans

Drug Free Workplace:

Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies.

Total Rewards & Pay Transparency:

At Boeing, we strive to deliver a Total Rewards package that will attract, engage and retain the top talent.  Elements of the Total Rewards package include competitive base pay and variable compensation opportunities. 

The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work. 

The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.

Pay is based upon candidate experience and qualifications, as well as market and business considerations. 

Summary pay range: $164,900.00-$223,100.00

Language Requirements:

Not Applicable

Education:

Not Applicable

Relocation:

This position offers relocation based on candidate eligibility.

Export Control Requirement:

This is not an Export Control position.

Safety Sensitive:

This is not a Safety Sensitive Position.

Security Clearance:

This position does not require a Security Clearance.

Visa Sponsorship:

Employer will not sponsor applicants for employment visa status.

Contingent Upon Award Program

This position is not contingent upon program award

Shift:

Shift 1 (United States of America)

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