Scotch’s mission is to modernize one of the oldest industries on earth: the $1.6T beverage alcohol market. We’re starting by building the next-generation operating system for BevAlc retailers (POS, payments, Back Office, E-commerce). We build fast, intuitive software that helps operators run their business with less friction — and we're doing it at a moment when AI is fundamentally changing what a great finance function looks like. This is a ground-floor opportunity to shape what finance becomes at a high-growth technology company.
The OpportunityWe are looking for a Head of Finance who has spent meaningful time learning from world-class SVP- and CFO-level finance leaders — and who is ready to stop executing someone else's playbook and start writing their own. This person understands that the traditional FP&A model (large analyst teams, manual spreadsheet cycles, quarterly variance decks that take three weeks to build) is being disrupted, and they want to be the one doing the disrupting.
You will build the finance function from the ground up. That means owning forecasting and long-range planning, acting as a true strategic partner to the CEO and leadership team, and — critically — architecting a workflow where AI can do the analytical heavy lifting so you can focus on the judgment calls that actually move the business.
What You'll OwnFinancial Planning & Forecasting- Lead the annual operating plan and rolling forecasts, owning the P&L, balance sheet, and cash flow models end-to-end.
- Build scenario models that give the leadership team fast, clear answers when the business faces inflection points — pricing changes, new verticals, geographic expansion, M&A.
- Establish a single source of financial truth across the company, replacing ad hoc spreadsheets with a coherent, auditable planning architecture.
- Serve as the primary financial thought partner to the CEO — translating data into narrative and narrative into decisions.
- Partner with Sales, Product, and Operations to develop unit economics frameworks, cohort analyses, and payback models that inform resource allocation.
- Own board and investor reporting: prepare materials that are insightful, not just accurate.
- Design and own an AI-augmented FP&A stack — using Claude and other models to automate variance analysis, draft commentary, surface anomalies, and compress reporting cycles from weeks to hours.
- Identify the analytical workflows that are best delegated to AI agents and build the prompts, guardrails, and review processes that make those workflows reliable.
- Act as an internal evangelist and educator: help the broader finance and operations team understand how to work alongside AI tools effectively.
- Own monthly and quarterly close support, working closely with accounting to ensure the FP&A view and the GL view stay aligned.
- Develop the KPI and metrics framework — deciding what we measure, how we define it, and how we surface it to the right people at the right cadence.
- Implement financial controls and documentation practices that will hold up as the company scales toward audit-readiness.
- 6–10 years of progressive finance experience, with at least 2–3 years at a high-growth technology or SaaS company.
- You have worked closely under an SVP of Finance, VP of FP&A, or CFO who set a high bar — and you internalized that bar. Now you want to set it yourself.
- Comfortable in the weeds of a three-statement model and equally comfortable presenting a one-page recommendation to a CEO.
- Prior experience building or significantly overhauling an FP&A function is a strong plus.
- Some grounding in accounting — debits, credits, how the P&L connects to the balance sheet — is genuinely useful here. A CPA is not required, but candidates who can think in GAAP and speak fluently with the accounting team will have a real edge.
- Expert-level financial modeling skills; you can build from scratch, audit someone else's model, and know where the bodies are buried in a complex Excel file.
- Hands-on experience with at least one FP&A or BI platform (Mosaic, Pigment, Looker, Tableau, or similar).
- You have already used Claude, ChatGPT, or another LLM to do real finance work — not just to draft emails, but to analyze data, build outputs, or automate a workflow. You have opinions about where AI is useful and where it needs a human in the loop.
- SQL proficiency or willingness to get there quickly; you should not need to wait for a data analyst to answer your own questions.
- Builder mentality: you are energized by a blank page, not intimidated by it.
- You think about leverage — how to get more insight out of fewer hours — and you see AI as the most important lever available to a finance team right now.
- You communicate complexity simply. Your deliverables do not require a key to decode.
- Meritocracy is a core value, not a talking point. Output is the currency here — not tenure, not title. You set a high bar for yourself because you care about the work, not because someone is watching.
- Low ego, high output. You don’t need credit to do great work, and you don’t need a title to drive influence. At Scotch, the best idea wins regardless of who’s in the room — and you’re energized, not threatened, by that.
- Intellectually curious; you read widely, follow what is happening in AI and fintech, and bring outside thinking into how you work.
30 Days
You have completed a financial audit of the existing models, identified the three biggest gaps, and presented a prioritized roadmap to the CEO.
90 Days
A refreshed operating model is live, the monthly reporting cadence runs with minimal manual effort, and at least one AI-assisted workflow is in production.
1 Year
The FP&A function is a recognized strategic asset — leadership makes faster, better-informed decisions because of the work you have built, and Scotch has an FP&A infrastructure that can scale to a much larger company without requiring significant FP&A headcount growth to support it.
Why Scotch- Real ownership from day one: you will not inherit a team of 12 and a rigid annual planning process. You will build the function your way.
- Direct access to leadership: the CEO is your primary partner, and your work will be seen and felt across the entire company.
- The right moment in the company's trajectory: early enough to define the function, mature enough to have real data and real business problems to solve.
Send a note to [email protected] with the subject line "Head of Finance." Tell us about a financial model or analysis you built that you are proud of — and, separately, tell us about a workflow you have built or experimented with using AI. We read every application.
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