Head of Ecommerce

Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we are the nation's fourth facilities-based wireless carrier and a new disruptive force in the market.
Job Duties and Responsibilities
We're looking for a strategic and driven eCommerce leader to own and grow web sales for Boost Mobile. This role is responsible for optimizing the BoostMobile.com new customer buy flow, my account experience, and mobile app to increase new customer acquisition, existing customer monetization, and conversion performance. You will lead the Boost Mobile eCommerce team and will be responsible for the strategy behind the presentation of BoostMobile.com's offerings-educating customers about device and service offerings, driving sell-in and conversion. To achieve your goals, you will develop strategies and execute to rapidly iterate and optimize the onsite funnel and marketing tactics in a dynamic competitive environment. You'll collaborate with teams across product, marketing, operations, and analytics to develop and execute test-and-learn strategies, and use customer insights to shape compelling journeys that turn engagement into revenue. The ideal candidate is a data-savvy storyteller, a strong cross-functional partner, and a relentless optimizer.
Key Responsibilities:

• Lead the strategy and execution of ecommerce initiatives
• Accountable for web go to market for new product launches, promotional cadence, and web content
• Drive performance in areas such as device sales and upgrades and "bring your own device" service sales
• Own customer segmentation, personalization, and offer strategy
• Collaborate with cross-functional teams to ensure a seamless, conversion-optimized digital experiences
• Optimize referral traffic destinations in coordination with marketing and customer communication teams
• Own onsite and in-app merchandising, including planning, launching, and iterating content
• Use A/B testing and analytics to drive continuous performance improvements throughout the buy flow
• Monitor daily KPIs and pivot strategies to meet conversion and sales targets
• Champion customer insights to identify friction points and inform creative, data-driven solutions
• Educate stakeholders on digital eCommerce best practices and the nuances of the Boost Mobile sales funnel
• Analyze site metrics, share actionable insights, and advocate for initiatives that increase ROI

Skills, Experience and Requirements
Education and Experience:

• Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
• 10+ years in eCommerce for high-traffic digital businesses

Skills and Qualifications:

• Proven ability to lead projects and priorities in a fast-paced, results-driven environment
• Strong communicator with a talent for influencing cross-functional stakeholders
• Hands-on experience with tools such as Adobe Analytics, AEM, Adobe Commerce (Magento), Adobe Target, and customer data platforms (CDPs)
• Experience managing teams and driving execution across departments
• Customer-centric mindset with a passion for improving digital experiences
• Willingness to travel up to 10%

Visa sponsorship not available for this role
Salary Ranges
Compensation: $127,050.00/Year - $181,500.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.