Head of Consumer Credit Card Growth Strategy

Head of Consumer Credit Card Growth Strategy  

Responsible for defining and leading growth strategy for the consumer credit cart business. This role will set the vision for how, and with whom we grow – translating customer insight, market opportunity, profitability, and competitive dynamics into a clear path to expand our credit card bas and strengthen overall customer engagement. 
 

This leader will own the growth agenda, spanning product roadmap direction, channel optimization and expansion, and strategic prioritization. While leading a team, the scope of influence required is broad – requiring strong cross-functional leadership across Product, Marketing, Digital, Distribution, Risk Analytics, Finance, Operations, and Technology. The position requires a balance of long-term vision with hands-on execution rigor to ensure strategy translates to measurable business impact. 

• Define and lead the multi-year credit card growth strategy aligned to enterprise objectives Identify target customer segments and relationship opportunities to drive sustainable growth 
• Optimize performance across existing and growing channel. Define channel roles, economics and integration across the customer journey.  
• Define and own the credit card product value position – ensuring it reflects customer needs, market opportunities and business objectives
• Translate strategic intent into actionable product roadmaps – clearly articulating priorities and desired outcomes for delivery and partner teams
• Establish expected outcomes and measurement plan aligned to actions 

Skillsets needed: 

• Proven track record of driving growth in cards, lending, or consumer financial services
• Deep understanding of acquisition economics, lifecycle management, and customer value creation
• Strategic architect with the ability to operate in the details
• Enterprise leader skilled at influencing across a complex, matrixed environment
• Builder mentality – comfortable operating in maturing state and overall scaling business driven
• Demonstrated ability to translate strategy into measurable financial outcomes 

Pay Transparency

The salary range for this position is $225k-$260k per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Equal Employment and Opportunity Employer

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Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.