Own and scale the affiliate and creator partnership program across the US, Canada, UK, and EU. Responsibilities include platform selection, commission strategy, creator recruitment, partner relationship management, campaign coordination, performance analytics, attribution, ROI reporting, and international expansion. The role requires growing affiliate revenue, managing negotiations, ensuring regulatory compliance, and making the channel a top revenue driver.
Rockstar is recruiting for a direct-to-consumer supplement brand built around radical transparency - minimal ingredients, no artificial additives, and nothing to hide. Founded in 2014, they have grown to over 1 million customers, 50K+ five-star reviews, and distribution across Shopify Plus, Amazon, and Walmart. They are a proven brand with significant room to grow, and this is a rare opportunity to join a lean, founder-led team and have genuine ownership over a high-impact channel.
About the Company
Founded in 2014, they are a direct-to-consumer supplement brand built around radical transparency - minimal ingredients, no artificial additives, and nothing to hide. With over 1 million customers, 50K+ five-star reviews, and distribution across Shopify Plus, Amazon, and Walmart, they are a proven brand with significant room to grow. This is a rare opportunity to join a lean, founder-led team and have genuine ownership over a high-impact channel.
The Role
They're looking for a world-class Head Of Affiliate and Partnerships to own and scale their creator and affiliate program across four markets - and make it a meaningful revenue channel. The successful candidate will build this from the ground up with full ownership, reporting directly to the founder.
What You'll Own
- Program strategy & growth: Build and scale the affiliate program - platform selection, structure, commission tiers, and performance targets across the US, Canada, UK, and EU.
- Creator & influencer recruitment: Identify, pitch, and onboard fitness, wellness, and lifestyle creators - from nano-influencers to major partners - across Instagram, TikTok, YouTube, and podcasts.
- Partner relationship management: Act as the primary contact for all affiliate and creator partners. Drive activation, content output, and long-term retention through proactive relationship building.
- Content & campaign coordination: Brief partners on product launches, seasonal campaigns, and brand messaging. Ensure content aligns with the brand's voice and clean-label positioning.
- Performance analytics & reporting: Own the data: track clicks, conversions, CAC, and attributed revenue by partner and channel. Present clear ROI reporting and optimization recommendations monthly.
- International market expansion: Develop region-specific strategies for Canada, the UK, and EU - including local platform differences, creator markets, and compliance considerations (FTC, ASA).
What We're Looking For
Must-haves- 4+ years running affiliate or creator partnership programs for a DTC or e-commerce brand
- Deep familiarity with platforms such as Impact, ShareASale, Rakuten, or similar affiliate networks
- Proven track record of growing a program to meaningful revenue scale ($1M+ attributed)
- Strong negotiation skills: comfortable structuring deals from flat-fee to revenue share
- Data-driven: fluent in attribution, incrementality, and ROI measurement
- Experience across at least 2 of the 4 markets: US, Canada, UK, EU
- Background in health, fitness, wellness, or supplement brands
- Existing creator relationships in the fitness/nutrition space
- Experience with Shopify Plus and Amazon affiliate/influencer programs
- Comfort working directly with a founder in a fast-moving, low-bureaucracy environment
- Familiarity with FTC and ASA disclosure requirements across markets
- Experience managing brand ambassador programs alongside traditional affiliate
How We'll Measure Success
- 30 days: Platform selected and program structured
- 90 days: 50+ active partners recruited and producing content
- 6 months: Clear channel ROAS and attribution model live
- Year 1: Affiliate becomes a top-3 DTC revenue driver for them
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