GTM Program Manager

GTM Program Manager 
 

Remote U.S.  (designated states)
This position is fully remote and may be performed from one of the following U.S. states: AL, AZ, CT, FL, GA, IN, KS, MA, MI, MS, NC, NV, OR, PA, SC, TN, TX. 

Department: Sales

We are seeking a dynamic and results-driven Go-to-Market (GTM) Program Manager with a strong emphasis on sales enablement and performance optimization. This role will be instrumental in driving the success of our product launches and market strategies by equipping our sales teams with the tools, training, and insights they need to excel. The ideal candidate will have a passion for collaboration, data-driven decision-making, and empowering teams to achieve revenue and performance goals.

• Collaborate with sales leadership to identify needs and create tailored enablement programs to support product launches and ongoing initiatives.
• Work cross-functionally with marketing and rev ops to develop and manage a repository of sales tools, including training materials, product sheets, competitive intelligence, demo scripts, pitch decks and proposals.
• Coordinate and deliver sales training sessions and administer sales certification programs to ensure the team understands product features, value propositions, and competitive positioning.
• Partner with marketing to ensure alignment on messaging, lead generation strategies, and sales campaign support.

• Define and track key performance indicators (KPIs) for sales and GTM success, such as sales process and productivity, deal velocity, win rates, and revenue impact.
• Partner with sales leadership to conduct quarterly performance reviews, analyzing sales data to identify trends, gaps, and areas for improvement.
• Work with revenue operations to optimize CRM tools and processes that enhance sales effectiveness and streamline workflows.
• Lead post-launch assessments, gathering feedback from sales teams to refine GTM strategies and future enablement initiatives.

• Drive cross-functional alignment between sales, marketing, product, and customer success teams to ensure seamless execution of GTM strategies.
• Develop detailed project plans, timelines, and milestones for product launches, keeping stakeholders informed of progress and risks.
• Manage the end-to-end lifecycle of GTM initiatives and incentives, from planning and execution to measurement and optimization.
• Facilitate regular meetings and communication channels to ensure alignment across teams and resolve any roadblocks.

• Stay informed about customer needs, market trends, and competitor movements to provide actionable insights to sales teams.
• Incorporate customer feedback into sales strategies, tools, and messaging to enhance relevance and effectiveness.
• Collaborate with customer success teams to understand post-sale challenges and opportunities, driving continuous improvement.

• Allocate resources effectively to ensure high-impact enablement and performance programs.
• Manage budgets for sales enablement tools, training programs, sales meetings, and GTM initiatives, optimizing for cost-effectiveness and ROI.

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 5+ years of experience in sales enablement, GTM strategy, program management, or a related role.
• Proven ability to create and execute successful sales enablement programs that drive measurable results.
• Strong analytical skills with experience in using data to inform decisions and improve performance.
• Excellent communication and presentation skills, with the ability to influence and inspire cross-functional teams.
• Proficiency in CRM tools (e.g., Salesforce), sales enablement platforms (e.g., Highspot, Seismic), and project management software (e.g., Asana, Jira).

• A collaborative and innovative environment where your contributions directly impact company success.
• Opportunities for professional growth and development.
• Competitive salary, benefits, and performance-based incentives.

If you are passionate about empowering sales teams, optimizing performance, and driving successful product launches, we encourage you to apply and join our mission to deliver exceptional value to our customers.

Our Perks

Remote Work/Work From Home

Paid Time Off/11 Paid Holidays/Year-End Holiday Break

Health, Dental, Vision, HSA/FSA,

401K with Company Match

Disability & Life Insurance

Employee Assistance Program

Paid Parental Leave