GTM Marketing Manager, Lifestyle

   At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.  

Job Title:  GTM Marketing Manager, Lifestyle - HOKA 
 
Reports to:  Sr. US GTM Manager – Strategic Accounts  
 
Location:  U.S. Remote 

The Role 

The North America GTM Manager, Lifestyle plays a pivotal role at HOKA, leading a team responsible for the planning, execution, and optimization of strategic marketing initiatives with key wholesale partners in the athletic specialty and lifestyle categories. This role is instrumental in expanding brand reach, deepening consumer engagement, and driving long-term business growth. 

This individual will oversee HOKA’s Lifestyle wholesale accounts and serve as the primary liaison between the HOKA marketing team and assigned partners. They will develop and execute tailored marketing strategies and calendars in collaboration with strategic accounts, including but not limited to JD Sports Inc. and Foot Locker Inc. Success in this role requires seamless collaboration with Sales, Creative, the Field Experience Team, Brand Communications, and the broader North America Marketing team to bring these strategies to market effectively. Strong leadership, cross-functional partnership, data-driven decision-making, and relationship management are essential for fostering brand health, consumer loyalty, and business impact. 

A strong candidate for this role demonstrates exceptional negotiation skills and the ability to advocate for HOKA’s interests while fostering strong, productive relationships with partners. This individual should be highly organized, detail-oriented, and operationally savvy, with a competitive mindset and a proactive, solution-driven approach. The ideal candidate is a strategic thinker who thrives in dynamic environments, excels at navigating complex challenges, and is committed to delivering best-in-class consumer engagement programs that drive sell-through in both digital and physical retail spaces. Given the significance of this role within the North America commercial organization, clear communication, analytical expertise, and meticulous execution will be key to driving success. 

 
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together. 

 
Your Impact  
The primary functions of this role, include but are not limited to: 

1. Lead and mentor the lifestyle marketing team, driving the development and execution of innovative GTM strategies and seasonal wholesale co-marketing campaigns. 

2. Build, strengthen, and expand relationships with HOKA’s strategic lifestyle partners, acting as the primary marketing liaison. 

3. Develop and implement account-specific Go-to-Market strategies and timelines that align HOKA’s objectives with those of key accounts, collaborating closely with sales to maximize impact. 

4. Analyze and report on account performance, providing key insights to leadership to inform broader business strategies. 

5. Proactively identify long-term creative needs for the lifestyle category, developing targeted retail marketing plans to enhance brand presence. 

6. Manage the marketing budget effectively, creating tracking templates for season-over-season performance analysis and aligning with sales on budget allocations tied to revenue impact. 

Who You Are  

• Expert of the large retailer wholesale environment both digital and in-store, including experience leading projects 

• Able to prioritize workflow, show initiative, and be proactive 

• Able to think strategically and exercise good judgment 

• Effective communicator with internal and external individuals 

• Capable of operating in a fast-paced and often ambiguous environment—making judgment calls and shifts as needed 

• Highly competitive, motivated team player, collaborative and self-starter 

• Previous experience organizing, supporting and executing marketing initiatives wholesale GTM initiatives with a JD Sports or Foot Locker equivalent account is a plus 

We’d love to hear from people with  

• 6+ years of progressive marketing experience, including trade, retail, brand, experiential, digital, and client-facing marketing, preferably within the footwear or running industry. 

• Proven expertise in one or more of the following areas: Wholesale Marketing, Field Marketing, Digital Marketing, or eCommerce Marketing. 

• 2+ years of experience leading and developing high-performing teams, including remote team management. 

• Deep understanding of the wholesale retail environment (both digital and in-store), with experience driving complex projects and initiatives for large retail partners. 

• Proven experience managing large, multi-account marketing budgets, with a focus on performance analysis and ROI. 

• Strong knowledge of trends within the fashion, running, lifestyle, and footwear industries, with the ability to translate insights into impactful marketing strategies. 

• Track record of executing wholesale GTM initiatives, including developing account-specific marketing programs and driving execution with strategic partners. 

• Exceptional relationship-building and networking skills, with experience collaborating across internal teams and external stakeholders. 

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued. 

• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future. 

• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever. 

• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras 

• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development. 

• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle. 
   

$105,000-$130,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process. 

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

#LI-HM1