Develop and execute data-driven marketing strategies for Joyride's online vehicle marketplace. Optimize campaigns across digital channels to enhance user acquisition and conversion.
Joyride is a new marketplace in one of the few overlooked segments left in the automotive industry, unclaimed vehicle auctions. Started by a team of successful entrepreneurs, a few car aficionados, and a talented development team, they had the vision to create the industry-leading online auction platform to make it easy and safe to buy and sell unclaimed vehicles.
Joyride launched in April 2020 after a year of laser-focused brand creation and product development. We are now successfully executing regular online unclaimed vehicle auctions in major U.S. cities and expanding into new markets. We are a lean impactful team composed of motivated, positive, and collaborative individuals dedicated to making Joyride the leading unclaimed vehicle auction platform.
About the role:
We are looking for an analytical, strategic marketer to build a systematic marketing pipeline for our marketplace business. This will include SEO, PPC, video, influencer, Facebook, social, retargeting, print marketing, conversion optimization, conversion tracking, & attribution for our vehicle marketplace business. We are looking for someone who is equally comfortable jumping into the weeds and also capable of developing long-term strategy and vision. You will identify techniques to convert organic and paid traffic more effectively by optimizing the user journey. Above all, you will relentlessly pursue growth for both sides of the marketplace in this highly strategic, visible and cross-functional role.
About you:
You’ve successfully developed growth programs for early-stage businesses in automotive through technical optimization and content expansion. You are passionate about forming a deep understanding of the marketplace and can create personalized experiences to improve conversion and activation. You are very technical, analytical, and enjoy getting to the lowest level of detail to identify optimization opportunities. You have a bias to action and proactively identify areas for growth, owning the outcome.
What you’ll do:
-Own overall buyer/seller growth for Joyrides marketplace business by establishing a scalable, cost-effective, and data-centric customer acquisition strategy while tracking the origin of every new customer signup and registration.
-Oversee and maintain existing digital advertising channels (search, social, display, video)
-Lead efforts to launch incremental campaigns as we expand to new markets
-Work collaboratively with analytics to design, implement, and measure tests (audiences, creative, bid strategies, etc.)
-Optimize ad performance to meet ROI-centric business goals
-Identify and develop new marketing opportunities
-Work closely with finance and analytics to create forecasts for growth
-Quickly catch bugs/issues and act urgently to address
Qualifications:
-3-5 years of experience in digital marketing for a consumer-facing business ideally in Auto
-Proven ability to prioritize and execute tasks in a fast-paced environment
-Demonstrated ability to leverage analytics and work with complex datasets to understand performance, optimize campaigns, drive decision-making, and measure outcomes
-Technical proficiency in Google Analytics, Excel, Search Console, Facebook Business Manager, Google Ads Suite, and SEO-specific tools
-A positive, upbeat attitude
-Relentless focus on metrics, optimization, and attribution
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