Growth Marketing & User Acquisition Lead

About Us

MicroCo is where bold storytelling meets cutting-edge technology. We’re a next-generation entertainment start-up redefining what short-form storytelling can be – creating premium microdramas for today’s digital-first audience. Backed by Cineverse and Banyan Ventures, and founded by a team with a track record of success at the highest levels of entertainment and media, we’re building the first scalable studio-platform hybrid powered by AI-native workflows and creator-driven engagement.

Our mission is simple: deliver binge-worthy stories in small packages while pioneering the future of entertainment in a market projected to hit $10B by 2027. If you’re passionate about innovation, creativity, and shaping the next chapter of how stories are made and consumed, MicroCo is the place for you.

About the Role

This is a foundational growth leadership role at MicroCo. You’ll own the growth engine—designing and executing strategies that scale our mobile video app audience from early adopters to mass-market users. You’ll lead full-funnel growth across paid user acquisition, lifecycle CRM, partnerships, and analytics, while building the infrastructure, processes, and team that will power our next stage of growth. You’ll also develop and oversee adjacent and complementary marketing functions such as Brand and organic Social.

You’ll need to be strategic and data-driven, comfortable engaging with executives and external partners, and ready to roll up your sleeves to launch campaigns, optimize creative, and manage agencies. Over time, you’ll build and mentor a high-performing growth and marketing organization.

Compensation 

We believe in aligning incentives with impact—our compensation philosophy combines competitive cash compensation with meaningful ownership in the company’s growth. Compensation for this role will be commensurate with the skills and experience of the incumbent. Total compensation includes base salary, equity, and potential performance-based bonus.

Key Responsibilities

1. Own the Growth Engine

• Design and execute user acquisition strategy to scale MicroCo’s mobile video app audience.
• Lead full-funnel growth: paid UA, lifecycle CRM, partnerships, and analytics.

2. Architect Acquisition Funnels

• Develop and optimize multi-channel campaigns across paid, earned, and organic channels.
• Drive efficient installs, engagement, and retention.
  

3. Organizational Strategy and Cross-Functional Partnering

• Design and build team (over-time) that grows in relation to the business – identify “gap filling” external solutions as business scales.
• Collaborate with Product, Brand, and Data teams to align creative, targeting, and product experience for conversion and retention.
• Collaborate with Cineverse marketing teams to amplify campaign efficacy.

 4. Measure What Matters

• Define analytic requirements, KPIs and dashboards for CAC, LTV, ARPU, and retention.
• Analyze performance and translate insights into actionable optimizations.

 5. Balance Art and Algorithm

• Oversee creative strategy and testing frameworks blending performance rigor with storytelling craft.

 6. Orchestrate Agency & Platform Relationships

• Manage external partners and platform reps to ensure best-in-class execution and cost efficiency.

 7. Build the System for Scale

• Partner with Product on Data to ensure data integrity across platform – implement tools, data pipelines, and attribution infrastructure for continuous growth and automation

 8. Testing and Audience Development

• Lead early growth experiments, influencer seeding, and social amplification programs to accelerate traction and app store ranking.

 9. Cross-Functional Marketing Functions

• Shape the brand narrative and visual identity across channels.
• Lead creative and content strategy for campaigns and short-form content.
• Activate partnerships and events to embed MicroCo in culture.
• Grow the community and social ecosystem through organic and influencer-led programs.
• Build and mentor a lean marketing team and agency network.

Success Metrics

• CAC / LTV ratio
• Payback period
• ROAS by channel
• Retention uplift
• Creative testing velocity

Tools & Systems

• Paid Media: Meta, TikTok, YouTube Ads
• Attribution: AppsFlyer, Branch
• Analytics: Mixpanel, Looker

Qualifications

• 10+ years in growth marketing, user acquisition, or performance marketing roles.
• Proven ability to stand up growth functions and scale in a fast-paced environment.
• Deep expertise in paid UA, attribution, and lifecycle marketing.
• Excellent leadership and team building skills.
• Ability to manage end-to-end process in a complex and undefined situations.
• Strong analytical skills with experience in CAC/LTV modeling and ROAS optimization.
• Ability to balance data-driven rigor with creative storytelling.
• Exceptional communication skills; comfortable engaging with executives and external partners.

Preferred Experience

• Mobile app growth in entertainment, gaming, or consumer tech.
• Experience with influencer marketing and social amplification.
• Prior experience in a startup or high-growth environment.

MicroCo is an Equal Opportunity Employer and does not tolerate or promote discrimination or harassment of any kind. MicroCo does not discriminate on the basis of race, color, religion, sex, gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. All employment decisions are made on the basis of qualifications, merit, and business need.

MicroCo In The Press Highlights

Variety - Chris McGurk and Jana Winograde on Cineverse’s Big Plans for Micro Dramas

The New York Times - A Hollywood Start-Up Targets the Micro Drama Craze

The Ankler - Microdrama Boom: Why Your Next Job May Be With a 60-Second Soap