Growth Marketing Specialist

About Equip 

Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes and treatment approach at www.equip.health.

Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture.  Recognized by Time as one of the most influential companies of 2023, along with awards from Linkedin and Lattice, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families.

About the role:

The Growth Marketing Specialist will play a key role in helping get more people to the virtual doors of Equip by managing the performance of existing and new digital channels (with a focus on Paid Meta), and growth partnerships. They will also support overall growth marketing initiatives through data analysis and insights gathering.

This person should have a foundational understanding of digital marketing and paid social – including Meta – and a bias towards action. Strong analytical skills and ability to work collaboratively with multiple stakeholders are a must.
Responsibilities

Digital Marketing

• Manage daily performance of all assigned digital channels (including Paid Meta) by uploading/updating assets, adjusting budgets, target caps, etc.

• Own the testing pipeline for all assigned digital channels, including test idea development, scoring, launching, and analysis.

• Partner with the Brand Team in creating all necessary assets (creative, copy, LPs, etc) for initiatives.

• Create landing pages with minor edits as needed for testing.

• Assist in launching new channels as needed.

Analytics & Reporting

• Monitor, measure, and analyze performance across digital and partnership channels through dashboards, reports, and presentations.

• Deep dive into data of assigned channels and related landing pages to further their optimization.

• Conduct data exploration and insights gathering for various other growth marketing initiatives.

Partnerships

• Be the primary POC for outside partners that Growth Marketing works with and execute on agreements in collaboration with the Brand team.

• Support the Sr. Manager, Growth Marketing in scaling the partnership channel.

Perform other duties as assigned.

Qualifications

• BA degree in Marketing or a related discipline

• 2+ years of professional experience in a marketing role (growth or digital marketing preferred)

• Familiarity with the paid Meta channel

• Demonstrated comfortability with analyzing marketing data

Time Off:

• Flex PTO (3-5 wks/year recommended) + 11 paid company holidays.

• Generous parental leave.

Core Benefits:

• Competitive Medical, Dental, and Vision plans with generous employer contributions for both individuals and families.

• Company-paid Short-Term Disability, Long-Term Disability, Life and AD&D insurance.

• Company-paid partnership with Maven Clinic to provide comprehensive reproductive and family care resources.

• Employee Assistance Program (EAP), a company-paid resource for mental health, legal services, financial support, and more!

• 401(k) retirement plan.

Physical Demands

Work is performed 100% from home with no requirement to travel. This is a stationary position that requires the ability to operate standard office equipment and keyboards as well as to talk or hear by telephone. Sit or stand as needed.

At Equip, Diversity, Equity, Inclusion and Belonging (DEIB) are woven into everything we do. At the heart of Equip’s mission is a relentless dedication to making sure that everyone with an eating disorder has access to care that works regardless of race, gender, sexuality, ability, weight, socio-economic status, and any marginalized identity. We also strive toward our providers and corporate team reflecting that same dedication both in bringing in and retaining talented employees from all backgrounds and identities. We have an Equip DEIB council, Equip For All; also referred to as EFA. EFA at Equip aims to be a space driven by mutual respect, and thoughtful, effective communication strategy - enabling full participation of  members who identify as marginalized or under-represented and allies, amplifying diverse voices, creating opportunities for advocacy and contributing to the advancement of diversity, equity, inclusion, and belonging at Equip.

As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability, weight, and/or any other legally protected classification protected by federal, state, or local law. 

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