The Growth Marketing Manager will drive performance improvements in paid acquisition channels, focusing on testing, data-driven decisions, and optimizations to boost revenue growth.
About Blueland:
Blueland is reimagining everyday cleaning essentials with safe, products that are free from single-use plastic and eliminate the need to choose between what’s safe for your family, good for the planet, and proven to work. With 45 patents granted & 39 patents pending worldwide, Blueland’s innovative products have diverted over 1 billion single-use plastic bottles from landfills and oceans and 7.5 million pounds of CO2 from the atmosphere since 2019. While traditional cleaners are packaged in plastic and may contain up to 95% water, all Blueland products utilize tablet or powder formats, designed to be used directly or mixed with household tap water, and come in compostable or recyclable packaging. From the kitchen sink to the laundry room, we create products families can trust and afford to use over and over (and over) again. Available on Blueland.com and nationwide at Target, Costco, Whole Foods and select local retailers.
In a world where half of the planet’s carbon emissions come from just 36 companies, we believe that business should be a force for good and that mission and profit are not mutually exclusive—in fact, we’re proof of it. We’re committed to holding ourselves to the highest parental and environmental standards—which includes ongoing and unbiased certifications from trusted third-party organizations like Cradle to Cradle, EPA Safer Choice, USDA BioPreferred, Leaping Bunny, and EWG Verified. We’re also a Certified Climate Neutral business and certified B Corp “Best for the World.”
Blueland was featured on the Season 11 premiere of Shark Tank and successfully secured an investment. We’re also well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. Our products have been featured across top tier outlets including the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.TechCrunch, VOGUE, Wall Street Journal, Inc., and more.
About the role:
We are looking for a versatile Growth Marketing Manager to help efficiently scale and optimize existing paid acquisition channels. This role is highly focused on driving performance improvements through rigorous testing, data-driven decision making, and continuous optimization to unlock incremental revenue growth.
The ideal candidate brings deep expertise in Paid Social (Meta & TikTok) and hands-on experience with Paid Search (Google), along with a strong understanding of creative strategy and how it impacts performance across the funnel. This person will partner closely with creative and cross-functional teams to develop insights-led testing roadmaps, translate learnings into actionable optimizations, and evolve channel strategies based on market trends and consumer behavior.
Familiarity with additional acquisition channels—such as Audio (Podcasts), YouTube, Display, Affiliate, Influencers (including affiliate model), and/or TV/CTV—is a plus but not required. As a growth hire for a fast-growing, mission-driven brand, this person will have the freedom to own initiatives as well as the flexibility to develop strategies and test new tactics. They’ll be responsible for the measurement of performance, testing, and optimization of acquisition marketing efforts.
Responsibilities:
● Own key digital channels including Paid Search & Shopping
● Assist in execution of Meta & TikTok ads including ideation, briefing, optimization, reporting, etc.
● Support testing into new scalable & measurable acquisition channels
● Develop hypotheses and run varying tests on creative & landing pages to improve incremental performance
● Support management of TikTok Shops including optimizations, product listings, affiliates, etc.
● Collaborate with cross-functional teams including design, brand marketing, customer experience, and digital product to produce & present insights on high-performing ads while ensuring a seamless customer journey from viewing an ad to purchase
● Own the management of product feeds for Paid Search & Social needs
Qualifications
- 3-4 years of growth/acquisition marketing experience; startup & DTC experience preferred
- Hands on experience in managing ads in Meta, Google, and TikTok
- Familiarity with one or more of the following acquisition channels is preferred, but not required: Audio (i.e. Podcasts), YouTube, Display, Affiliate, Influencers, and TV/CTV.
- Strong proficiency in Excel and Google Analytics required; familiarity with BI tools such as Looker preferred. Working knowledge of SQL is a bonus.
- Understanding of marketing mix modeling and incrementally testing
- Strong creative instincts and an understanding of what drives performance
- Proven track record of taking initiative and and driving to optimize & improve metrics
- Detail-oriented self-starter and a fast learner
- Effective multi-tasker; you’re comfortable wearing many hats
- Highly analytical and strategic thinker - you leverage data to inform key decisions and can anticipate potential future problems
- Excellent written and verbal communication skills
- Passionate about the environment and sustainability and interested in Blueland’s mission
The salary for this role is $80,000-110,000 per year
We prioritize our planet and our people. In addition to salary compensation, we offer various other benefits to ensure our team members can be their best self, both in and outside of work. Benefits for full time roles include: health benefits, stock options, generous paid time off, paid holidays, paid civic engagement days, paid parental leave, 401k (employee contribution), professional development stipends, remote work reimbursements, various discounts to like-minded companies and more.
At Blueland we believe in order to build a better future and planet, we must advocate for diversity, equity and inclusion. We are proud to have assembled a diverse team and strongly encourage you to apply even if you don’t meet every qualification.
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Top Skills
Bi Tools
Excel
Google
Google Analytics
Meta
SQL
Tiktok
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