The Growth Marketing Manager will lead go-to-market campaigns, optimize lifecycle communications, analyze performance metrics, and enhance user engagement by collaborating with Product and Design.
Alt is unlocking the value of alternative assets, starting with the $5 B trading-card market. We let collectors buy, sell, vault, and finance their cards in one place and we are backed by leaders at Stripe, Coinbase, Seven Seven Six, and pro athletes like Tom Brady and Giannis Antetokounmpo. Our next frontier is real-time pricing at scale—the Alt Value that powers every trade, loan, and product on the platform.
As Alt’s Growth Marketing Manager, you’ll be owning our GTM motions to drive demand and revenue. You’ll own marketing communications to our customers and prospects and drive pipeline generation from our lifecycle channels. This role will be a bridge between Product, Marketing, and Sales and will work cross-functionally to keep Alt’s positioning sharp against competitors.
What You’ll Do- Own GTM campaigns that connect product value to user needs, aligned across teams.
- Create the lifecycle and in-app communication strategy across email, push, and product surfaces and track success.
- Test and optimize flows to drive activation, conversion, and retention.
- Partner early with Product and Design to shape communication throughout the user journey.
- Deliver data-driven insights to refine messaging and influence future product and GTM decisions.
- Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
- Own T60 Active Buyers and Sellers, driving adoption and engagement across both new and returning users.
- Increase activation, conversion, and retention through optimized lifecycle programs.
- Establish agility in GTM execution and ensure product-led communication is cohesive and measurable.
- 5+ years of experience in growth marketing with lifecycle experience, ideally in a tech or marketplace environment.
- Iterable expertise with proven ability to build, manage, and optimize complex lifecycle campaigns across email, push, SMS, and in-app.
- Experience partnering with Product and Design to ensure end-to-end cohesion.
- Strong data literacy with comfort pulling, analyzing, and reporting on performance metrics to guide decisions.
- Familiarity with analytics and attribution tools (Amplitude, Segment, Branch, or similar).
- Proven track record of balancing GTM planning with execution that delivers measurable impact.
- $100/month work-from-home stipend
- $200/month wellness stipend
- WeWork office stipend
- 401(k) retirement benefits
- Flexible vacation policy
- Generous paid parental leave
- Competitive healthcare benefits, including HSA, for you and your dependent(s)
Base salary range: $110,000-$130,000, plus equity. Actual offer may vary based on experience, location, and other factors.
Top Skills
Amplitude
Branch
Iterable
Segment
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