Growth Marketing Manager

Propelus delivers trusted and accurate healthcare compliance solutions, ensuring workforce requirements are met, fostering safety and supporting communities through seamless connectivity between professionals, employers, regulators, agencies, and associations.
We ensure our nation's healthcare workforce is healthy, safe, and compliant to work. Learn why Propelus is trusted by 5+ million professionals:

https://propelus.com/.

As a Growth Marketing Manager, you will be a critical driver of our company's growth through innovative and data-driven marketing strategies, with a focus on our CE Broker solution that includes both B2C and B2B initiatives. You will be responsible for developing and implementing comprehensive growth campaigns and initiatives that align with overall business objectives, leveraging your expertise to optimize customer acquisition, engagement, and retention. You will collaborate closely with cross-functional teams, including product, engineering, and sales, to ensure a seamless customer experience and drive significant improvements in key performance indicators (KPIs). You will also serve as a mentor to other marketing team members, sharing your knowledge and expertise to elevate the team's overall performance.

Key Responsibilities include, but are not limited to:

• Develop and execute high-impact growth opportunities across various marketing channels, including digital advertising, content marketing, email marketing, social media, partnerships, and events.

• Develop and execute comprehensive growth marketing strategies aligned with company objectives and unique target audience needs, focusing on user acquisition, activation, retention, and revenue growth.

• Develop and execute multi-channel marketing campaigns across appropriate channels (e.g., paid advertising, SEO, content marketing, email marketing, social media, events, etc.).

• Maintain a comprehensive content calendar as well as develop content such as blogs, social media, and other high-value content for the different audiences.

• Support planning for trade show exhibits and sponsorships.

• Stay up-to-date on the healthcare industry trends related to our CE Broker solution and identify topics of interest to our various audiences.

• Analyze data from multiple sources (e.g., marketing automation platforms, web analytics, CRM) to identify trends, insights, and opportunities for optimization.

• Manage and optimize marketing budgets to maximize ROI and achieve growth targets.

• Develop and maintain a deep understanding of the company’s target audience, customer journey, and competitive landscape to inform marketing decisions.

• Develop and maintain detailed reporting dashboards to track key performance indicators (KPIs) and provide regular updates to stakeholders.

• Stay up-to-date on the latest growth marketing trends, technologies, and best practices, and proactively identify opportunities to implement new approaches.

• Mentor and guide junior marketing team members, sharing your expertise and providing feedback on their work.

• Partner with sales to align marketing and sales efforts, ensuring a seamless customer journey and maximizing lead generation and conversion.

Qualifications & Desired Skills:

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.

• 5+ years of hands-on experience in growth marketing, digital marketing, or a related role within a healthcare, technology or software company.

• Proven track record of developing and executing successful growth marketing strategies that have driven significant revenue growth.

• Deep understanding of digital marketing channels, including paid advertising (e.g., Google Ads, social media advertising), SEO, content marketing, email marketing, and social media.

• Experience in planning and managing events, like trade show exhibits.

• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Mixpanel, Tableau) and A/B testing platforms.

• Excellent communication, collaboration, and presentation skills.

• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).

• Ability to work independently and as part of a team, with a strong focus on results.

• Strong project management skills and the ability to manage multiple projects simultaneously.

• Experience mentoring or leading junior marketing team members.

• Experience with project management platforms like Monday.com a plus

• Proficiency in Content Management Systems like Wordpress a plus.

• Awarded one of BuiltIn's 2023 Best Place to Work and 7 years running by Outside Magazine!

• Professional development allowance to help you grow in the ways that mean the most to you.

• Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering and for becoming a new parent.

• 401K with company matching, as well as financial planning education and resources.

• Employees choose from HSA, FSA and traditional insurance options for medical, dental, and vision coverage for themselves and dependents.

• Wellness benefits - we’ll help you pay for fitness endeavors and organic produce delivery services.

• Check us out for yourself at our careers page or our Propelus culture Instagram accounts.

We are an equal opportunity employer and value diversity at Propelus. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Candidates from all backgrounds are encouraged to apply.

Full-time positions are scheduled to work 40 hours per week, M-F unless required otherwise by projects. Part-time positions are scheduled to work a maximum of 30 hours per week. Equipment, benefits, and perks are not provided to part-time employees. This job is open to candidates authorized to work in the US and located within US borders.