In this role, you'll be responsible for developing the GTM strategy, managing user lifecycle, and aligning product marketing with brand positioning for sports products and prediction markets.
Crypto.com is expanding its frontier in the US with the launch of sports products and prediction markets. We’re looking for a Growth Marketing Hacker to own the GTM strategy, user lifecycle, and brand positioning for this new product line. You’ll serve as the voice of a dynamic, competitive user base at the intersection of sports, markets, and crypto, crafting narratives and growth loops that drive daily engagement and scalable growth.
This role is a fusion of strategic product marketing and sharp, campaign-driven planning. You’ll work in close partnership with product managers to ensure tight alignment between product development, user feedback, and go-to-market strategy.
You will sit under the growth pillar, with access to ring-fenced resources to deliver execution across user acquisition, CRM, Analytics, Data and more.
Key Responsibilities
1. Strategy & Positioning
- Partner up with product and strategy teams to own the roadmap for sports products and prediction market verticals.
- Develop differentiated messaging for retail traders, sports fans, and crypto-native audiences with a relentless focus on user acquisition and retention.
- Segmentation strategy: Define personas across segments (e.g. fantasy sports users, crypto traders), crafting tailored journeys and onboarding narratives.
- Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns.
- Collaborate very closely with product managers to align messaging with roadmap priorities and overall strategy.
2. Launch Execution
- Lead GTM for new market/sport entries (NFL, NBA, MLB, etc.), product features.
- Develop and propose multi-channel campaigns across web, app and social, designed for virality and velocity.
- Coordinate cross-functionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and on-going adoption across sports and crypto ecosystems.
- Drive growth loops by aligning product incentives with marketing levers and user behavior.
- Coordinate offline media initiatives, events, BOTG activation activities.
3. Customer Insights & Market Intelligence
- Market Intelligence: Analyze competitor offerings (e.g. sports platforms, fan engagement apps) and emerging trends in sports products.
- Run surveys, interviews, and A/B tests to refine messaging, UX, and incentives in collaboration with products.
Propose product and marketing initiatives to keep competitiveness and support product development.
4. Growth & Retention
- Build acquisition and lifecycle campaigns that leverage gamification, streaks, social sharing, and rewards.
- Work in partnership with products to optimize user onboarding, prediction flow, and daily active user behavior through data-backed experiments.
- Launch engagement programs tied to live sports events, playoffs, key games and prediction streaks.
5. Performance & Reporting
- Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
- Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.
Requirements
- 3-to-5 years of experience in product marketing: must have a sports products/sports background.
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
- Bonus: Familiarity with DeFi, Web3 wallets, or community-led growth.
Top Skills
Ga4
Mixpanel
Tableau
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