Global Integrated Demand Program Lead

Global Integrated Demand Program Lead

The Global Integrated Demand Program Lead is responsible for designing, executing, and optimizing integrated annual demand programs that drive pipeline growth and align to organizational goals. You will own the end‑to‑end lifecycle of demand generation initiatives—from strategic planning through execution and performance measurement—ensuring programs are tailored to diverse regions, audiences, and product ecosystems.

You will be a strategic operator with proven campaign development experience, a strong grasp of buyer‑stage execution, and solid project management and data‑driven optimization skills. Excellent communication, cross‑functional collaboration, and the ability to translate big‑picture goals into clear, tactical plays are essential.

If you’re passionate about scaling demand generation, enabling global teams, and directly impacting revenue through innovative, measurable campaigns, this role offers the opportunity to make a significant impact. The position reports to the VP, Global Integrated Demand Programs.

Key Responsibilities

Strategic Demand Program Planning:

• Develop annual integrated demand programs, including demand generation plans and strategy, identifying growth opportunities and setting clear KPIs aligned to shared organizational goals and attribution models.
• Own pipeline generation and the end‑to‑end program lifecycle—from strategic planning through execution to results delivery—for programs oriented to specific ecosystems and products.
• Own the investment for the IDP, defining scope and funding levels (e.g., budget, channel mix, country and language coverage) to guide campaign planning and resource allocation.
• Ensure programs are tailored to different regions, target audiences, and stages of the buying lifecycle.
• Partner with the Demand Management team, Sales, RevOps, and Marketing Ops to address gaps in demand generation and demand extraction when pipeline targets are missed.

Create actionable, scalable campaign kits 

• Build comprehensive campaign kits that include messaging frameworks, content assets, channel strategies, and performance benchmarks. 
• Define clear campaign objectives and select the right communication vehicles, content, scheduling, targeting, and strategic mix to achieve them. 
• Ensure global campaign kits are adapted and localized for regional execution, accounting for cultural, regulatory, and market nuances. 
• Support development of sales enablement materials, including outbound email templates, call scripts, one‑pagers / solution briefs, case studies, and battlecards. 
• Track campaign performance across channels and regions, capture feedback, and iterate on campaign kits to improve effectiveness and ROI. 

Multi‑Channel Campaign Management 

• Optimize campaigns for priority segments, personas, and geographies, maintaining consistent messaging across all channels for both internal and external audiences. 
• Coordinate with digital, social, paid media, nurture programs, and field / partner marketing to deliver comprehensive coverage across the buyer’s journey. 
• Ensure optimal use of program budget and provide input into budget allocation decisions and trade‑offs. 

Cross‑Functional Collaboration and Leadership 

• Act as the primary liaison with leadership for the designated IDP, presenting demand generation priorities and acting on feedback regarding performance and improvement areas. 
• Maintain close alignment with other IDP Program Leads to surface dependencies and optimize campaign investment based on cross‑IDP performance insights. 
• Partner with product, sales, and broader marketing teams to ensure demand programs align with upcoming product launches and GTM / sales strategies. 
• Collaborate with Partner Marketing and partner organizations to shape demand programs and “campaigns in a box,” and to tailor or draft partner‑ready demand generation collateral. 

Program Optimization and Performance Tracking 

• Use appropriate analytics to continuously monitor and refine demand programs, tracking performance data to enhance lead generation, scoring, and routing. 
• Identify underperforming campaigns and lead corrective actions, working with funnel owners to address breakdowns in lead generation, scoring, routing, or conversion, and to identify opportunities for automation, scalability, and process standardization.

Key Skills

Demand Programs Management

• Ability to define demand program strategy that aligns with business goals and navigate trade-offs
• Proven track record of managing complex projects and ensuring timely delivery
• Strong stakeholder management skills; ability to build cooperative partnerships of trust
• Demonstrated track record of owning and achieving pipeline contribution goals, with clear accountability for marketing-sourced and influenced revenue

Marketing

• Ability to define content needs and prioritize messaging themes, ensuring campaign kits include the right assets mapped to personas, buyer stages, and partner/field requirements
• SaaS-specific experience—knowing the unique pressures, buying cycles, and customer needs. Significant global B2B marketing experience in a technology solution context
• Must have successfully carried demand / pipeline quotas before
• Deep knowledge of Demand Generation and Extraction tactics
• Keeping up to date with tech trends and mid-market business requirements helps align marketing messages and strategies.

Tech & Data

• AI-first mindset in creating campaign strategy, reviewing pipeline health for the solution ecosystem
• Data-driven decision-making with ability to utilize data to optimize program to support big picture business goals

Other Qualifications
The Winning Way behaviors that all Vertex employees need to meet the expectations of each other, our customers, and our partners.

• Communicate with Clarity - Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback.

• Act with Urgency - Adopt an agile mentality - frequent iterations, improved speed, resilience. 80/20 rule – better is the enemy of done. Don’t spend hours when minutes are enough.

• Work with Purpose - Exhibit a “We Can” mindset. Results outweigh effort. Everyone understands how their role contributes. Set aside personal objectives for team results.

• Drive to Decision - Cut the swirl with defined deadlines and decision points. Be clear on individual accountability and decision authority. Guided by a commitment to and accountability for customer outcomes.

• Own the Outcome - Defined milestones, commitments and intended results. Assess your work in context, if you’re unsure, ask. Demonstrate unwavering support for decisions.

COMMENTS:

The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned, and management retains the right to add or change the duties at any time.

Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.

In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.

Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.

*In no case will your pay fall below applicable local minimum wage requirements.