Lead global demand marketing and product-led growth strategies. Collaborate with cross-functional teams to optimize customer experiences and drive business impact.
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Global Director Scaled Demand Marketing & Product-Led Growth
Why We Have This Role
This role offers the chance to lead a critical part of our global growth engine at a market-leading company. You will drive collaboration between marketing and product teams to deliver exceptional customer experiences worldwide. Managing a talented global team, you’ll shape innovative demand and product-led growth strategies that generate measurable business impact across multiple regions. As the leader of end-to-end demand generation and product growth at scale, you will partner closely with Sales, Product, and Marketing leadership to align global marketing with regional sales motions, ensuring effective regionalization and execution across digital, SDR enablement, and product-driven channels. An AI-first mindset will be key, supporting team efficiency and funnel optimization.
How You’ll Find Success
- Foster a collaborative, data-driven, and results-oriented culture focused on continuous learning and revenue impact
- Build scalable processes and frameworks for efficient execution and rapid iteration across global markets
- Partner closely with product marketing, integrated marketing, product leadership, and sales to create and scale value- and product-focused demand programs that drive adoption, engagement, and expansion
- Collaborate with International Field Marketing Managers, product marketing, global marketing, sales leadership, and SDR teams to align strategies and optimize funnel management
- Act as the strategic liaison between marketing and global sales to ensure alignment of marketing programs with sales goals through impactful tools, content, and training
- Own end-to-end measurement and optimization of global marketing campaigns and product-led growth initiatives, leveraging funnel analytics, attribution models, and KPIs
- Lead with an AI-first mindset to identify and optimize inefficiencies in the funnel and team execution
How You’ll Grow
- Define and execute a cohesive global demand strategy integrating product-led growth, digital campaigns, and events into a unified funnel generation engine
- Pioneer AI-driven program creation and partner with Marketing Ops to improve processes and efficiency for new global initiatives
- Oversee campaign regionalization and localization to maintain brand consistency while aligning with regional sales priorities and measurable outcomes
- Use funnel benchmarks to identify tests that drive pipeline influence, revenue contribution, and inform forecasting aligned with Marketing Analytics
- Own and optimize global demand marketing budgets to maximize ROI and pipeline performance
- Lead the development and execution of a Product-Led Growth motion that drives user acquisition and activation through experimentation, collaboration, and optimized onboarding
Things You’ll Do
- Lead, mentor, and grow a global team of 3-5+ marketing professionals across demand generation, field marketing, scaled programs, and SDR enablement
- Manage direct relationships with North America Corporate Sales to support program delivery and information exchange
- Lead cross-regional initiatives to unify messaging, track regional nuances, and maximize efficiency and results
- Deliver regular reporting and insights to leadership highlighting successes, challenges, and investment opportunities
- Define and execute global online and offline event programs, collaborating with the Events COE to generate registrations, pipeline, and support sales engagement
- Lead global scaled online webinars and virtual event strategies for high-value corporate and enterprise accounts, collaborating with sales on targeted integrated campaigns
What We’re Looking For On Your Resume
- 10+ years in B2B demand generation, product marketing, or growth marketing leadership at a global scale, ideally within SaaS or technology
- Proven expertise managing and scaling global teams across demand generation, field marketing, events, and product-led growth
- Deep understanding and hands-on experience with product-led growth strategies combined with traditional demand generation channels
- Strong data acumen with experience leveraging funnel analytics, marketing automation, and CRM data to inform decisions
- Excellent cross-functional collaboration skills, with the ability to build trusted relationships with product, sales, and marketing leadership globally
- Track record managing complex multi-market campaigns and delivering localized execution with global consistency
- Demonstrated budget management skills to optimize spend and drive measurable ROI
What You Should Know About This Team
- We lead the global scaled marketing strategy across the full marketing mix, improving conversion rates through digital, email, online nurture programs, and more
- We focus on driving conversion, high-quality pipeline, deal acceleration, and sales enablement
- Our centralized team identifies improvement opportunities and patterns to strengthen execution globally
- We embrace transparency, customer obsession, and collaboration in line with company values every day
- This team offers a supportive culture that values diversity and provides significant career growth opportunities
Our Team’s Favorite Perks and Benefits
- A vibrant work environment that encourages collaboration, creativity, and work-life integration
- Regular team-building activities, company-wide celebrations, and a supportive community
- Competitive health coverage, wellness stipends, and an annual experience bonus to support personal and professional well-being
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws: Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.
Washington State Annual Pay Transparency Range
$184,000—$335,000 USD
Top Skills
Ai-Driven Analytics
CRM
Marketing Automation
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