Global Digital Marketing Specialist Government/Military

At ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.
The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Products include AEDs, trauma kits, ventilators, temperature management solutions, and more. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world-class customer service.
At ZOLL, you won't just have a job. You'll have a career—and a purpose.
Join our team. It's a great time to be a part of ZOLL!
Job Type
Hybrid

Job Summary:  

A Global Digital Marketing Specialist plays a pivotal role in orchestrating and executing digital marketing campaigns that span multiple regions, while closely collaborating with the Director and Regional Marketing Managers to ensure local relevance and alignment with global strategy in the Government/Military markets.  

A key aspect of this role is to oversee a holistic approach to digital presence and to manage various online platforms to create a cohesive brand strategy and connect the dots across the entire customer journey by optimizing every digital touchpoint; website, SEO/SEM, social media, and analytics, to ultimately drive awareness, engagement, conversions, and sales alignment.

Reports to the Global Marketing Director Government/Military.  

Job Type: 

Essential Job Functions: 

• Website management
• SEO/SEM
• Organic + paid social
• Analytics (GA4, dashboards, attribution basics)
• Marketing automation (HubSpot)
• Sales Force (leads, opportunities, etc.)
• Landing page creation & optimization
• Intranet (ZRC) management
• Email marketing; A/B testing 
• Calendar Management (email, digital)

 Required/ Preferred Education and Experience: 

• Bachelor’s degree in marketing or College equivalent required 

• Digital Marketing Certification 

• Proof of continuous education in areas such as SEO/SEM, content marketing, social media and analytics 

• 3 to 5 years of marketing experience preferred. Preferably in the medical device industry 

Knowledge, Skills, and Abilities: 

• Technology Proficiency – Digital Marketing Tools to run and measure success of digital marketing programs, Google AdWords/GA4, MS Office programs.
• HubSpot, Hootsuite, Oracle Cloud and Salesforce experience preferred 

• Excellent analytical, organizational, and project management skills 

• Demonstrated written and oral communications skills including strong presentation skills and results orientation. 

• Ability to work effectively in a matrix organization and to handle multiple tasks and projects simultaneously 

Language: 

• Strong command of the English language. 

• Additional languages skill(s) preferred. 

Physical Demands: 

None 

Working Environment: 

Preferred location in Chelmsford 3 days/week but can be also home-office based 

Travel Requirements: 

About 5 to 10% % to join (global) team meetings, attend conferences and co-travel to understand the market and customers 

ZOLL is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self-motivation and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.

The annual salary for this position is:

This position is eligible for an annual bonus in accordance with the company's bonus plan. Factors which may affect starting salary include geography, skills, education, experience, and other qualifications of the successful candidate. Details of ZOLL's comprehensive benefits plans can be found at www.zollbenefits.com.

Applications will be accepted on an ongoing basis until this position is filled. For fully remote positions, compensation will comply with all applicable federal, state, and local wage laws, including minimum wage requirements, based on the employee’s primary work location.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, disability, or status as a protected veteran.

ADA: The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.