Global Demand Generation Manager - Enterprise
WHO YOU ARE
The Global Enterprise Demand Generation Manager is responsible for driving predictable, high-quality pipeline for Hyperproof’s Enterprise segment across North America and EMEA. This role owns the strategy and execution of enterprise demand programs that support account-based selling motions, multi-stakeholder buying groups, and longer deal cycles.
This role requires deep experience in enterprise demand generation, ABM/ABS, and partner-led demand creation, with the ability to translate data into insights, insights into recommendations, and recommendations into action at a global scale.
You will partner closely with Enterprise Sales, Product Marketing, Partnerships, and Revenue Operations to ensure programs are focused, measurable, and aligned to revenue priorities across regions.
This is a global role supporting EMEA and North America. East Coast (U.S.) location preferred to enable strong time-zone overlap with EMEA. This role reports to the SVP of Marketing.
WHAT YOU'll DO
Enterprise Demand Generation- Own the Enterprise demand motion end-to-end, from strategy and demand creation through pipeline acceleration and expansion readiness.
- Design and execute Account-Based Marketing (ABM) and Account-Based Selling (ABS) programs for 1:many and 1:few with a roadmap to scale to 1:1, aligned to enterprise account tiers, buying committees, and sales motions.
- Drive inbound, outbound, and account-centric programs that generate Sales-accepted pipeline with strong conversion quality.
- Partner closely with Enterprise Sales to align demand programs to account priorities and pipeline goals.
- Own high-impact Enterprise “micro-moments” designed to create executive connection and accelerate pipeline velocity.
- Partner with Sales to design and execute curated field and hybrid experiences (e.g., executive dinners, roundtables, private briefings, regional events).
- Plan and execute partner co-marketing programs to drive net-new enterprise demand and pipeline creation.
- Collaborate with Partnerships and Product Marketing to build joint campaigns, events, content, and offers with strategic partners.
- Ensure partner programs are tightly aligned to enterprise account strategies and regional priorities.
- Measure partner-sourced and partner-influenced pipeline impact and continuously optimize for scale and efficiency.
- Plan and execute enterprise demand programs across channels including Paid (SEM, LinkedIn, Retargeting), Owned (Email, Web, Nurture), SEO/GEO/AIO, CRO (Conversion Rate Optimization), Programmatic, Partners channels, and more.
- Make clear recommendations on where to invest, test, and optimize to drive predictable pipeline.
- Design and run enterprise lifecycle programs that support account engagement buying group expansion, sales readiness and deal acceleration, and cross-sell and expansion readiness in partnership with Customer Marketing.
- Use behavioral, firmographic, and intent signals to trigger the right message to the right account at the right time.
- Balance always-on enterprise engagement with near-term pipeline impact across regions.
- Analyze performance across channels, accounts, regions, and lifecycle stages to identify what is working and what is not.
- Move beyond reporting to deliver clear insights, recommendations, and prioritization.
- Own an enterprise pipeline goal and prioritize work based on impact, lift, and revenue alignment.
- Partner with Revenue Operations to ensure clean tracking, attribution, and funnel visibility across NA and EMEA.
- Continuously refine programs based on performance data, sales feedback, and regional insights.
HOW YOU’LL KNOW YOU ARE SUCCESSFUL
- Consistent, predictable Enterprise SQOs/pipeline aligned to revenue targets
- Improved MQL → SQO → Closed Won conversion rates
- Clear prioritization of programs tied to revenue impact
- Strong partnership with Sales built on trust, clarity, and results
- 6+ years of experience in B2B SaaS demand generation or growth marketing, with significant enterprise experience
- Proven experience running enterprise demand generation programs with ABM / ABS
- Hands-on experience managing, executing, and optimizing multiple demand channels, including account-based paid media and field programs
- Demonstrated experience with partner co-marketing and partner-led demand creation
- Experience supporting global markets, specifically North America and EMEA
- Strong lifecycle marketing experience across account engagement, deal acceleration, and expansion signals
- Strong analytical mindset with the ability to turn data into action and influence priorities
- Comfort operating in a fast-changing, fast-growing environment
- Clear communicator who can partner cross-functionally and influence senior stakeholders
- Nice to have: Experience in GRC, security, compliance, or regulated industries
- Delivery of consistent, predictable Enterprise pipeline growth quarter over quarter, aligned to global revenue targets.
- Growth in account engagement, opportunity conversion, and deal velocity
- Clear prioritization of programs tied directly to enterprise revenue impact
- Strong, trusted partnerships with Enterprise Sales, Partnerships, and RevOps
- Scalable, repeatable demand programs that work across NA and EMEA
- HubSpot
- Salesforce
- 6Sense
- Gong
- Qualified
- Zoominfo
- Leandata
- VWO
- WordPress
- Google Analytics
We value your time and want you to know what to expect from us. For this interview, we expect to ask you to participate in 4 interviews totaling 3 hours.
- 1st Interview - Talent Acquisition
- 2nd Interview - Hiring Manager
- 3rd Interview - Marketing and Sales Panel
- 4th Interview - Showcase your work
WHERE YOU’LL GO
- Hyperproof also loves to see an internal transfer. If a linear career path is not what you’re looking for, you can work with your manager and our people team to explore lateral moves to other parts of the organization as you continue to grow with us.
WHAT WE OFFER TO OUR EMPLOYEES
Please note: Benefits listed below are for employees in the United States; contractor roles or international positions may differ
- Annual compensation reviews + equity
- Unlimited PTO: strongly encouraged to unplug and recharge
- Health: coverage for medical, dental, and vision - employee and dependents
- 401K, which vests immediately, complete with a 4% company match
- 12 weeks of Parental leave and 1 year free diapers and wipes with Honest
- Annual company in-person events and quarterly in-person connects
- $500 home office stipend - at the time of hire. Any additional home office needs are requested as needed.
- $100 quarterly paid wellness stipend
- Pet insurance discount
- Slack channel notifications turn off after 5 pm based on your time zone
- Two Hypercharge weeks of rest where we close company-wide (July & Dec)
It’s an exciting time to be at Hyperproof — we recently raised $40 million in our Series B financing, further cementing Hyperproof as the emerging leader in the risk and compliance management space.
At Hyperproof’s core are our passionate team members who focus on user experience, beautiful design, and evangelize a positive social impact of our cloud based platform. We help organizations streamline their risk and compliance workflows so our customers can spend more time strategically managing programs and less time wrangling spreadsheets.
We are disrupting the governance, risk, and compliance software space with our innovative platform by helping traditionally unsung heroes (compliance professionals) do the right things so the wrong things don’t happen.
Learn more about the @hyperproof culture and how it all started.
EQUAL OPPORTUNITY EMPLOYER
Hyperproof is committed to a diverse and inclusive workplace — it’s one of our core values! Hyperproof is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.
To ensure a smooth interview process, all candidates will be required to provide a valid phone number that is not a VOIP (Voice Over Internet Protocol) number. This helps us maintain clear and reliable communication throughout your interview experience.
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