At K18, we're about hair freedom for all–engineered with biotech. We are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go.
Position Overview
The Global Brand Marketing Manager helps shape the global marketing strategy and execution. This role will be an integral part of the K18 Marketing Team, and will help bring our mission to life and inspire communities across the globe to embrace it.
This position will have a full view of K18 launches from concept togo-to market execution including campaign planning and strategy, product ideation, positioning, timelines and project management. This position requires someone with strong interpersonal skills, an entrepreneurial spirit, and the ability to balance strategic thinking with meticulous attention to detail. The ideal candidate will have a love for learning science, the professional stylist universe and its strategic role in the K18 community.
Key Responsibilities:
Product:
- Support marketing for all new product development and existing product re-supports
- Translate consumer insights, trend analysis, and competitive research into product strategy and storytelling
- Lead claims process, owning the claims documents, leading competitive claims insight analysis, concepting key marketing claims and prioritizing between requested claims
- Own marketing section of product briefs for each new product, kit and size variations
- Lead presentations including gate slides, positioning decks, claims, partner shareouts
- Oversee FAQ development for every launch
- Own COGs process
Go To Market
- Support the GTM process for all marketing activities including campaign ideation, timeline management and cross functional alignment
- Develop and manage the 360 Launch deck process, budget tracking documents, retailer presentations, brand shareouts
- Support campaign strategy and briefs, developing cohesive campaigns that ladder back to the overall brand strategy
- Own the marketing calendar and related documents
- Alongside the assistant managers, maintain all go to market tracking documents including but not limited to asset checklists, timelines, overview presentations and recaps
- Lead campaign post mortems, gathering insights to impact future campaign development
Project Management and Department Collaboration
- lead daily project management of marketing aspects of launches and campaigns including owning timelines, creating briefs, leading and recapping meetings, organizing documents
- Ensure all stakeholders are aligned on priorities, milestones, and changes throughout the project lifecycle
- Work closely with, and serve as daily contact for projects with all cross-functional groups, including R&I, creative, packaging, ops, sales, consumer engagement and education
- Develop and maintain strong working relationships with internal cross-functional teams and support groups as a flexible team player
Insights
- Monitor product performance and consumer sentiment to refine messaging and identify optimization opportunities.
- Lead insights work for product concepts and campaigns
- Support segmentation and brand health insights analysis
Qualifications
- 6+ years experience working within a global capacity for a CPG brand
- Experience in beauty marketing, with experience with professional stylists a plus
- Previous experience managing the go-to-market process from product conception through to launch, cross functional alignment and creative briefing
- Natural storyteller who understands the brand DNA, voice, and aesthetics
- A genuine passion for the brand, mission, customer, and products
- Strategic and innovative thinker
- Minimum Education level bachelor’s degree
- Ability to work in a remote/home office and ability to travel for offsite events. Travel up to 5-10%.
Salary Range: up to $100-120k
This range represents the low and high end of the anticipated base salary range for this position. The actual base salary will depend on numerous factors such as: experience, knowledge and skills, and if the location of the job changes.
Stay safe and protect your personal information. Be cautious of suspicious messages from individuals pretending to be recruiters or company representatives. We will never ask for money, credit card details, or any form of payment during the recruitment process. Official job opportunities are listed only on the K18 Careers page and trusted job boards. All official offers are sent via DocuSign following a verbal offer — never through text or unofficial emails. If in doubt, please ignore the message and contact us directly.
EEO Statement
K18 is proud to be an equal opportunity employer and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For more information, please see Know Your Rights: Workplace Discrimination is Illegal.
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