We are seeking a hands‑on Full‑Stack Web Developer to join our Marketing team as the primary technical owner of our web ecosystem. You will own the development and ongoing optimization of our WordPress and Adobe Commerce platforms, building high‑performing web experiences and ensuring clean, reliable integration with our enterprise stack, including Marketo, Boomi, Salesforce, and NetSuite.
This role focuses on delivering fast, scalable, and reliable web experiences that support customer discovery, conversion, engagement, and purchase, while partnering closely with internal teams and external service providers to ship features, site enhancements, and releases.
The ideal candidate is a performance‑driven developer who values clean code, mobile‑first execution, accessibility, and technical SEO as foundational to business outcomes.
Core Responsibilities
Web Platform Development and Ownership
- Own front‑end development and user experience across Adobe Commerce, with growing technical ownership over time, and full‑stack development across WordPress, including custom templates, themes, plugins, CMS enhancements, and site functionality.
- Design and build custom features and tools to support content management, lead capture, personalization, merchandising, and ongoing site improvements.
- Create and maintain standard site pages and content updates to support campaigns, product launches, and ongoing business needs.
- Translate business needs, stakeholder ideas, and UX direction into scalable, maintainable, and well‑designed web experiences, applying UX and visual design best practices.
Performance, Site Operations, and Reliability
- Own site performance and Core Web Vitals, ensuring fast, stable, mobile‑first experiences.
- Manage and optimize hosting and infrastructure tooling, including WP Engine environments and Cloudflare DNS, CDN, security, and cache management.
- Diagnose and resolve production issues related to performance, storefront behavior, and user friction.
Discoverability, Measurement, and Integrations
- Implement structured data, technical SEO best practices, and site architecture that support discoverability, accessibility, and analytics accuracy across traditional and AI‑driven search.
- Implement, validate, and troubleshoot analytics, personalization, and marketing technology integrations to ensure reliable attribution and measurement.
- Partner with IT to support secure data flows between web platforms and key marketing and enterprise systems.
Releases and External Collaboration
- Own release governance from staging through production, including review and approval of externally delivered code and changes to ensure standards for security, performance, scalability, and maintainability are met.
- Serve as the technical point of contact between internal stakeholders and external partners supporting the e‑commerce platform.
Required Qualifications
- 5 or more years of hands‑on experience in web development, including strong proficiency in PHP‑based environments.
- Advanced experience with WordPress, including custom theme and plugin development, hooks and filters, and complex plugin ecosystems.
- Experience working with Adobe Commerce (Magento) storefronts, including front‑end customization, theming, and performance optimization.
- Strong front‑end skills using HTML5, CSS3 (SASS), and modern JavaScript (ES6 and above).
- Practical experience with WP Engine and Cloudflare, including caching strategies, environment management, CDN configuration, and security controls.
- Experience implementing and supporting marketing and analytics technologies such as Marketo, 6sense, and Qualified.
- Solid understanding of MySQL, API integration patterns, and secure handling of web form and lead data.
- Experience working within structured release workflows and deployment processes across development, staging, and production.
What Makes You Successful in This Role
- Strong ownership mentality and accountability for site stability, performance, and customer experience, including the health of the storefront and the integrity of the lead-to-cash journey
- Performance‑first mindset with a focus on mobile usability and reliability
- Comfortable working cross‑functionally with Marketing, UX, IT, Sales, Customer Success, and external partners
- Proactive, solution‑oriented approach to identifying and resolving issues before they impact users, traffic, conversion, purchase, or pipeline
Organizational Alignment
Reports to: Senior Manager, Digital Experience and Web Properties
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
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