Freelance - Paid Media (Paid Search & Paid Social Expert)

• Execute and optimize paid media campaigns across both search and social channels for North American markets, ensuring alignment with e-commerce business objectives.
• Execute and optimize campaigns across platforms including Google Ads, Meta, and Tiktok
• Focus on achieving key performance goals, especially CPA (Cost Per Acquisition), Leads, Video Views, etc to drive efficient customer acquisition and conversion.
• Conduct A/B testing for ad creatives, landing pages, and targeting strategies to continually improve performance.
• Monitor and report on campaign performance, providing actionable insights to optimize budgets, bids, and targeting.
• Based in the Pacific Time Zone to align with team schedule and collaboration

• Paid Search & Paid Social Expertise: Proven experience executing and managing paid campaigns across both Google Ads and Meta Ads.
• E-commerce Experience: Strong background in running paid media campaigns for e-commerce businesses, with a focus on driving conversions.
• Data-Driven: Ability to track, analyze, and optimize based on key metrics such as CPA, CTR, and ROAS, and familiarity with Google Analytics and/or Tableau.
• Goal-oriented: Focused on achieving performance targets and maximizing ROI.
• Proactive Optimizer: Skilled at identifying opportunities for improving performance through creative testing, budget reallocation, and strategy adjustments.
• Time Zone: Based in Pacific Time Zone hours for seamless team collaboration. Open to meet over Zoom, as needed M-F.

Project scope

• Duration: 3 months for the initial contract, aiming for long-term collaboration
• Workload: approx. 20hrs weekly