The Founding Growth Marketer will build and execute marketing strategies for a B2B AI startup, focusing on paid ad campaigns, automated outbound operations, creative production, and full-funnel conversion rate optimization.
About Us
Wing is seeking elite talent to join M32 Labs (venture-backed global team with headquarters in Silicon Valley), a new venture dedicated to building agentic AI for SMBs globally. This opportunity delivers "Day 1" agility and zero bureaucracy of a new startup.
The Role
We are looking for a Founding Growth Marketer to work directly with the Founders to take a B2B AI startup from 0 to 2M ARR. This is not a "manager" role. This is a hands-on, high-velocity execution role. You will be the first marketer on the ground. You are the media buyer, the copywriter, the designer, and the strategist wrapped in one.
If you are a relentless executor who is tired of corporate red tape (or managing 10 clients at an agency) and want to build a revenue engine from scratch with a significant budget and total autonomy, this is your arena.
What You Will Do
Build the Paid Engine (Meta/Google/LinkedIn): You won't just "manage" ads; you will execute high-velocity testing. You will launch, kill, and scale campaigns daily based on ROAS and CAC. You understand that the creative is the targeting.
Orchestrate Outbound Ops: You will build automated, high-intent outbound systems using modern tools (Clay, Instantly, Apollo). You will scrape lists, enrich data, and write personalized sequences that get demos booked via email + LinkedIn + other channels.
High-Velocity Creative Production: You don't wait 3 days for a designer to make a banner. You know how to use Canva/Figma yourself. You will spin up 10-20 ad creatives and landing page variants per week to find the winning hooks.
Full-Funnel CRO: You will put together landing pages + copy, improve the sign-up flow, and the email nurture sequences to grease the wheels from "Click" to "Credit Card."
Revenue Obsession: You don’t care about vanity metrics like impressions or brand lift. You care about Demos Booked, Qualified Pipeline, and Closed Revenue.
Out of the Box Thinker: Try unconventional marketing, set up an event, do something silly that garners attention.
Who You Are
You are a "0 to 1" Builder: You have taken a product from negligible revenue to over $1M ARR before. You are comfortable with chaos and ambiguity.
You are Technically Scrappy: You don't need a developer to fix a pixel or set up a Zapier workflow. You know your way around Framer/web builders, Stripe, PostHog, and attribution tools.
You act with Urgency and Ownership: You believe speed is the ultimate competitive advantage, and you're not afraid to do things yourself when they need to be done.
You write copy that sells: You understand the psychology of B2B sales. You can write a headline that stops the scroll and an email that gets a reply.
Why Join?
Autonomy: You report to the Founders. No middle management.
Resources: We have the budget to spend on what works. You won't be fighting for software licenses or ad spend. We have top tier engineers, web desginers, we have a content production engine you can leverage if you can work out the strategy.
Impact: You aren't optimizing 1% of a massive machine. You are building the machine. The revenue you drive directly impacts the company's valuation.
PTO, Health Benefits: Paid time off and full health coverage.
Competitive Compensation: 150-200k base salary + performance bonuses + equity for top candidates.
Top Skills
Apollo
Canva
Clay
Figma
Framer
Google
Instantly
LinkedIn
Meta
Posthog
Stripe
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