Build and run demand generation programs to create a predictable sales pipeline: launch outbound sequences, manage paid digital ads, run integrated campaigns, optimize marketing automation and CRM, align closely with sales, and report on funnel KPIs to improve conversion and pipeline velocity.
About Basalt Healthcare Basalt is transforming the post-acute admissions process. Every day, facilities lose hours of critical clinical time manually reviewing complex, hundred-page faxed referral packets. Basalt’s AI instantly reads these documents, checks them against a facility’s specific admission criteria, and surfaces clinical and payer risks tied directly to the source text. By reducing manual intake review from hours to minutes, we enable post-acute facilities to make faster, more accurate admission decisions, fill beds efficiently, and streamline prior authorizations.
The Role As our first full-time marketing hire, you will be the engine behind Basalt’s revenue growth. You will own the strategy, execution, and optimization of all demand generation efforts to build a scalable and predictable sales pipeline. Working in lockstep with our Founding Account Executive and company leadership, you will build our outbound engine from scratch while deploying targeted digital advertising to establish brand awareness in the healthcare technology market.
The ideal candidate is a proactive "doer" who thrives in a startup environment. You are just as comfortable writing high-converting outbound email cadences as you are analyzing digital ad performance and optimizing our marketing automation tech stack.
Key Responsibilities
- Outbound Pipeline Generation: Build, execute, and continuously A/B test multi-channel outbound sequences (email, LinkedIn, phone) targeting clinical, operational, and IT leaders at post-acute facilities and health systems.
- Digital Advertising & Brand Awareness: Manage and optimize paid media campaigns (e.g., LinkedIn Ads, Google Ads, content syndication) to drive targeted brand awareness and capture high-intent leads within our Ideal Customer Profile (ICP).
- Campaign Strategy & Execution: Design and deploy end-to-end integrated marketing campaigns (webinars, content downloads, event promotions) to attract and nurture prospects through the funnel.
- Marketing Operations & Tech Stack: Own and optimize the marketing automation and CRM infrastructure (e.g., HubSpot, Salesforce). Implement lead scoring, routing, and tracking mechanisms to ensure a seamless handoff to sales.
- Sales Alignment: Partner closely with the sales team to ensure campaigns are aligned with revenue goals. Provide sales with the necessary messaging, collateral, and account intelligence to maximize conversion rates.
- Reporting & Analytics: Track, measure, and report on all demand generation KPIs (e.g., MQLs, SQLs, Cost Per Acquisition, Pipeline Velocity). Use data to identify bottlenecks and optimize campaign performance.
Qualifications & Experience
- B2B SaaS Marketing Experience: 3–5+ years of hands-on experience in demand generation, growth marketing, or marketing operations, preferably within a B2B SaaS environment.
- Healthcare Industry Knowledge: Experience marketing to healthcare providers, post-acute facilities, or health systems is strongly preferred. Understanding of healthcare buyer personas (e.g., CMIOs, VP of Clinical Ops, Intake Directors) is a major plus.
- Tactical Execution: Proven ability to build and run successful outbound cadences and paid digital advertising campaigns.
- Technical Proficiency: Strong hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
- Analytical Mindset: Highly data-driven with a track record of using analytics to inform decision-making, optimize campaigns, and prove ROI.
- Startup Mentality: Comfortable operating in a fast-paced, early-stage environment. You are a self-starter who can take ownership of projects from ideation to execution with minimal supervision.
- Variable/Bonus: $10,000 – $25,000 (Often tied to pipeline generation targets, such as the number of Sales Qualified Leads (SQLs) or total pipeline dollar value created).
- On-Target Earnings (OTE): $100,000 – $150,000
Why Join Us?
- Be the foundational marketing hire at a company solving a critical workflow problem in healthcare operations.
- Directly impact revenue growth and shape the company’s go-to-market strategy.
- Opportunity to build the marketing function from the ground up and grow alongside the company.
Next Steps: Similar to the sales role, including expected compensation, benefits, and equity will be important to attract top-tier talent.
CompensationThe base pay range for this role is $90,000 – $125,000 per year.
Similar Jobs
Artificial Intelligence • Cloud • Healthtech • Software
Lead pre-sales for an AI healthcare SaaS platform: design and deliver tailored demonstrations, advise provider leaders, map solutions to operational KPIs, support pilots/RFPs, and drive integration and deployment planning with enterprise stakeholders.
Top Skills:
EhrEnterprise Demo EnvironmentsHrisOperational Analytics PlatformsPayroll SystemsScheduling SystemsStaffing Systems
Artificial Intelligence • Cloud • Healthtech • Software
Serve as a Laudio platform expert and hands-on trainer/coach to drive user adoption, onboarding, and satisfaction. Own utilization metrics for a client portfolio, develop outreach strategies, create training content and materials, escalate user feedback to Product, and partner cross-functionally to optimize processes and demonstrate platform value. Travel to support primarily New York clients.
Top Skills:
ChatgptCo-PilotCRMHubspotLmsMixpanelOffice365SaaS
Artificial Intelligence • Cloud • Healthtech • Software
Lead strategic, post-sale relationships for assigned hospital and health system clients to drive adoption, satisfaction, renewals, expansion, and ROI. Build account plans and client scorecards, run executive partnership reviews, coordinate cross-functional delivery, capture customer voice for Product, and lead commercial negotiations while meeting utilization, NPS, and revenue targets.
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
