Manage enterprise marketing campaigns, support sales initiatives, collaborate with teams, optimize strategies, and analyze marketing program effectiveness. Required 2+ years in B2B/SaaS marketing.
Key Responsibilities
- Manage and drive enterprise marketing campaigns and growth initiatives by developing and executing diverse programs, mastering various marketing platforms, and coordinating the creation of marketing assets for campaigns.
- Act as the campaign expert for enterprise marketing campaigns and events run by the Americas enterprise field marketing team, ensuring seamless execution and alignment with overarching marketing strategies.
- Support the sales team by providing assets, assisting in strategic marketing inbound outreach, understanding the customer and prospect segments of the field sales team, and identifying opportunities for new business, upsell, and cross-sell to align with company goals.
- Collaborate cross-functionally with sales, client success, design, content marketing, and other field marketing teams to optimize campaigns and workflows.
- Support and oversee various projects, including ABM, events, webinars, email marketing, material productions, and third-party partnerships.
- Optimize outreach strategies and contribute to nurturing marketing leads effectively.
- Write, edit, and proofread copy for marketing campaign materials, and assist in managing the development of creative marketing assets such as landing pages, ads, and copy.
- Analyze Return on Investment (ROI) and evaluate the effectiveness of Enterprise Field and ABM marketing programs.
Requirements
2+ years of marketing experience in a B2B/SaaS company. - Experience in developing and executing marketing programs that resulted in significant lead generation and revenue growth for B2B/SaaS companies.
- Experience in client and prospect communications, acquired from either sales or marketing roles.
- Excellent written and verbal communication skills.
- Track record of effectively collaborating with and influencing cross-functional teams, fostering a culture of teamwork and innovation.
- Proven drive and a continuous learning mindset.
- Solid project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and manage multiple complex projects concurrently.
- Understanding of enterprise business and target audiences.
- Marketo, Hubspot and Salesforce experience is a plus.
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