The Field Marketing Manager will develop and execute strategies to increase revenue from existing customers, partnering with sales and cross-functional teams.
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Field Marketing Manager, Customer Growth at Coupa:
Coupa’s Field & Account Based Marketing team is seeking a passionate and seasoned Field Marketer with a passion for growing our footprint in our existing customer base, to partner and foster valuable partnerships with our Sales organization to manage a field marketing plan from conception to execution, in order to build, influence, and accelerate sales pipeline, through a variety of marketing strategies and tactics.
What You'll Do:
- Collaborate with regional sales leadership to develop strategies that support quarterly sales pipeline and revenue goals for existing customer growth.
- Partner with cross-functional teams (Product Marketing, Creative, Demand Generation, etc.) to plan and execute multi-channel programs, including emails, webinars, events, and digital campaigns.
- Engage with target accounts for cross-selling opportunities across Procurement, Finance, and Supply Chain stakeholders, developing a programmatic approach for expansion.
- Leverage marketing operations tools to independently execute and manage multi-channel campaigns, ensuring timely execution and follow-up on leads.
- Use data and best practices to optimize programs, provide insights, and manage regional events, while advocating for sales needs and driving target account engagement.
What You Will Bring to Coupa:
- 5+ years of experience Enterprise B2B marketing and/or sales, with a strong track record in develop Enterprise B2B marketing and/or sales, with a strong in Enterprise B2B marketing and/or sales, with a strong track record in developing and executing pipeline-generation and acceleration programs.
- Strategic and outcome-oriented mindset, skilled in planning and executing high-impact marketing plans across digital advertising, content development, field events, and more.
- Strong project management and creative problem-solving skills, with a collaborative approach to working with diverse teams.
- Proficiency in Martech tools like Salesforce, Marketo, 6Sense, LinkedIn Campaign Manager, and more.
- Self-motivated, proactive, and adaptable in a fast-paced environment, with excellent communication skills and a willingness to travel (15-25%).
The estimated pay range for this role is $107,525 - $143,000
The starting salary for the successful candidate will be based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
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Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
Top Skills
6Sense
Linkedin Campaign Manager
Marketo
Salesforce
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