The External Sales Director will lead customer acquisition and revenue growth in mission-critical sectors by building relationships with key accounts and driving sales strategy execution.
CEL Critical Power is a leading manufacturer and provider of power distribution solutions for mission-critical environments. Our portfolio includes Power Distribution Units (PDUs), Remote Power Panels (RPPs), and UL891-compliant switchboards — engineered, built, and delivered from our headquarters in Williamsburg, Virginia. Serving a global network of data centers and mission critical facilities, we prioritize quality, agility, and deep technical collaboration.
Position SummaryCEL Critical Power is seeking a driven and experienced External Sales Director to lead customer acquisition and revenue growth serving mission critical sectors including Hyperscale Data Centers, Colocation providers, cloud platform and high-spec industrial environments.. This nationwide role will focus on building strategic relationships with key accounts and positioning CEL's power distribution products as the premier choice for mission-critical infrastructure.
Key Responsibilities- Define and execute the sales strategy to drive growth in key markets including hyperscale, colocation, cloud, industrial, and commercial sectors.
- Cultivate high-level relationships with target accounts, including end clients, data center operators, MEP consultants, general contractors and electrical contractors.
- Work closely with engineering and product teams to position custom power distribution solutions.
- Track and report on KPIs, pipeline health, and forecasting accuracy using CRM tools (Salesforce, HubSpot, etc.).
- Represent the company at trade shows, industry events, and client presentations.
- Collaborate cross-functionally with operations, supply chain, marketing and finance to align commercial goals.
- Continuously monitor industry trends, competitive activity, and customer needs to inform sales strategy.
- Support the VP of Sales with reporting, strategy input, and market feedback.
RequirementsQualifications
- Bachelor's degree in Business, Engineering, or a related field.
- Minimum 5-8 years of successful B2B sales experience in the electrical, power distribution, or data center sectors.
- Proven track record of closing large deals with hyperscale, colocation, or cloud infrastructure clients.
- Deep understanding of mission-critical environments and the role of power distribution equipment.
- Strong communication, negotiation, and relationship-building skills.
- Self-motivated with the ability to work independently in a remote environment.
- Willingness and ability to travel nationally up to 50% of the time.
- Experience selling PDUs, RPPs, UL891 switchboards and other power distribution equipment.
- Established network within the data center industry (hyperscalers, colos, cloud providers, EORS, GCS, ECs).
- Technical acumen and ability to engage in solution-based selling with engineering teams.
BenefitsWhat We Offer
- Competitive base salary with uncapped commission potential
- Comprehensive benefits package (health, dental, vision, 401k)
- Paid time off and holidays
- Opportunity to shape CEL's market presence in fast-growing sectors
- Supportive leadership and a collaborative team culture
Top Skills
Hubspot
Salesforce
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