Executive Director, Growth Enablement and Market Strategy

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

About the Role:

The Executive Director, Growth Enablement and Market Strategy is a tenured leader responsible for accelerating organizational growth through operational excellence, market readiness, and strategic execution. This leader will design and scale business processes fit for external use in a direct-to-employer market, ensuring seamless delivery of pharmacy benefits and employer-sponsored benefit administration solutions. In partnership with leadership, this role will refine and execute the company’s go-to-market positioning, ensure alignment between strategy and operations, and deliver transparent performance reporting against key metrics and growth objectives.

Responsibilities:

Growth Enablement & Market Strategy

• Define, operationalize, and continuously refine the company’s growth strategy across employer-sponsored pharmacy and benefits administration markets.

• Collaborate with Sales, Product, and Marketing to translate go-to-market strategies into scalable processes and repeatable playbooks that drive adoption and revenue growth.

• Lead initiatives that improve market positioning, customer engagement, and solution differentiation in a competitive PBM and benefits landscape.

• Partner with Finance and Product teams to model ROI, business cases, and financial outcomes of growth initiatives.

• Ensure alignment between commercial strategy, client operations, and implementation functions to deliver a consistent employer experience.

Business Process Engineering

• Design and implement external-facing business processes that support the delivery of PBM and benefits administration services directly to employers.

• Build standardized workflows for client onboarding, pricing, contracting, benefit setup, and ongoing account management.

• Apply process design methodologies to ensure scalability, compliance, and operational efficiency.

• Partner with technology teams to automate key functions and improve data integrity, visibility, and reporting accuracy.

• Continuously assess and refine enterprise processes to enhance speed to market and client satisfaction.

Go-to-Market Execution & Enablement

• Collaborate with Marketing and Product leaders to refine value propositions, service offerings, and differentiators for the employer market.

• Define go-to-market readiness criteria for new products and services, ensuring alignment across operational, compliance, and client service teams.

• Lead cross-functional launch plans, coordinating timelines, enablement materials, and communication strategies.

• Establish a framework for performance tracking across all GTM initiatives, including pipeline conversion, client activation, and retention metrics.

Performance Measurement & Reporting

• Develop and manage Key Performance Indicators (KPIs) and dashboards to track progress against enterprise goals, growth targets, and project milestones.

• Implement governance processes for ongoing performance reporting and accountability across departments.

• Present executive-level insights on strategic initiatives, identifying risks, dependencies, and opportunities for acceleration.

• Foster a data-driven culture of continuous improvement and transparency across business units.

Leadership & Cross-Functional Collaboration

• Lead, mentor, and empower teams in growth operations, process design, and enablement.

• Promote collaboration across Sales, Operations, Product, and Client Success to ensure alignment and operational readiness.

• Serve as a trusted advisor to senior leadership, providing actionable insights to guide strategic decision-making.

Skills and Qualifications:

• Bachelor’s degree required, but advanced degree preferred; minimum of 18 years of related experience with a Bachelor's degree, or 15 years with a Master's degree

• 15+ years of progressive experience in pharmacy benefits, healthcare administration, or employer-sponsored benefits, including significant leadership in account management, business operations, or strategy roles.

• Proven track record leading growth enablement, go-to-market execution, and business process engineering in a B2B or direct-to-employer context.

• Deep understanding of PBM operations, benefits administration workflows, and employer group implementation.

• Demonstrated success in designing external-facing business processes that support scalability and client satisfaction.

• Experience building cross-functional reporting frameworks and KPI dashboards at the enterprise level.

• Strategic thinker with operational precision and a bias for execution.

• Expertise in process engineering, market enablement, and business transformation.

• Strong understanding of PBM economics, benefits administration, and employer group dynamics.

• Exceptional executive communication and cross-functional leadership.

• Analytical mindset with the ability to translate data into strategic insights.

• Strong project management and change management capabilities.

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.

San Francisco and Seattle Offices:

New York Office:

Santa Monica Office:

Other Office Locations:

GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at [email protected].

We prioritize candidate safety. Please be aware that all official communication will only be sent from @goodrx.com or [email protected] addresses.

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.