The Event Strategy Lead coordinates and executes events aligning with business strategies, manages logistics, collaborates with teams, tracks performance, and ensures a positive experience for stakeholders.
Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job Summary
* The Event Strategy Lead is a key member of the event team responsible for the strategic development, coordination, and execution of a portfolio of events. This role combines high-level planning with hands-on logistical support to ensure all events align with business objectives, provide a positive attendee experience, and reinforce the company's brand. The coordinator works with various internal teams and external vendors to manage all aspects of the event lifecycle, from initial concept to post-event analysis.
* What you'll do
* Support the development and implementation of event strategies that align with business priorities and marketing campaigns.
* Manage all logistical aspects of events, including scheduling, venue selection, vendor contracts, and on-site coordination.
* Collaborate with campaign marketing, field marketing, and sales teams to ensure events effectively showcase the company's capabilities and drive market demand.
* Act as a central point of contact for all event-related stakeholders, including clients, partners, and internal subject matter experts.
* Maintain and track event performance metrics, such as registration, attendance, and influenced pipeline, to evaluate success and inform future strategies.
* Oversee the creation and distribution of event materials, including invitations, agendas, and post-event surveys.
* Ensure all events are executed within established budgets and timelines.
* Provide outstanding customer service to attendees and stakeholders throughout the event planning and execution process.
* What we expect of you
* Bachelor's degree in Marketing, Communications, or equivalent field and 3 years of experience in a coordination, event planning, or administrative support role, with a strong preference for experience in B2B marketing or a technology-focused environment OR
* 7 years of experience in a coordination, event planning, or administrative support role, with a strong preference for experience in B2B marketing or a technology-focused environment.
* Proven ability to manage multiple projects simultaneously with meticulous attention to detail.
* Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners.
* Experience with event technology platforms and marketing automation tools is a plus.
* Strong organizational skills and a proactive, problem-solving mindset. Pay range: $57,000-$87,000 depending on experience and skill set Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job Summary
* The Event Strategy Lead is a key member of the event team responsible for the strategic development, coordination, and execution of a portfolio of events. This role combines high-level planning with hands-on logistical support to ensure all events align with business objectives, provide a positive attendee experience, and reinforce the company's brand. The coordinator works with various internal teams and external vendors to manage all aspects of the event lifecycle, from initial concept to post-event analysis.
* What you'll do
* Support the development and implementation of event strategies that align with business priorities and marketing campaigns.
* Manage all logistical aspects of events, including scheduling, venue selection, vendor contracts, and on-site coordination.
* Collaborate with campaign marketing, field marketing, and sales teams to ensure events effectively showcase the company's capabilities and drive market demand.
* Act as a central point of contact for all event-related stakeholders, including clients, partners, and internal subject matter experts.
* Maintain and track event performance metrics, such as registration, attendance, and influenced pipeline, to evaluate success and inform future strategies.
* Oversee the creation and distribution of event materials, including invitations, agendas, and post-event surveys.
* Ensure all events are executed within established budgets and timelines.
* Provide outstanding customer service to attendees and stakeholders throughout the event planning and execution process.
* What we expect of you
* Bachelor's degree in Marketing, Communications, or equivalent field and 3 years of experience in a coordination, event planning, or administrative support role, with a strong preference for experience in B2B marketing or a technology-focused environment OR
* 7 years of experience in a coordination, event planning, or administrative support role, with a strong preference for experience in B2B marketing or a technology-focused environment.
* Proven ability to manage multiple projects simultaneously with meticulous attention to detail.
* Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners.
* Experience with event technology platforms and marketing automation tools is a plus.
* Strong organizational skills and a proactive, problem-solving mindset. Pay range: $57,000-$87,000 depending on experience and skill set Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
Top Skills
Event Technology Platforms
Marketing Automation Tools
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