The Brand Manager leads partnerships with stakeholders, drives revenue and awareness, develops go-to-market strategies, and analyzes industry information to optimize sales.
Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job summary
* The Brand Manager is the central liaison for the partner for working with CDW stakeholders across the organization, including sales, finance, and marketing. This position is responsible for driving revenue, profitability and awareness for their respective partner while engaging CDW partners across Partner and Product Management, Sales and Marketing. The Brand Manager interacts with senior level management regarding program development and pricing, while taking significant direction from a Category Manager.
* What you'll do
* Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs and Category Penetration
* Analyze industry information to identify opportunities and develop strategies to increase sales
* Develop go-to-market strategies that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
* Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
* Understand and communicate partner organizational structure with key decision makers and foster relationships with senior management
* Communicate partners' financial conditions and market new products related to the assigned partner
* Engage daily with assigned partner to always maintain an open channel of communication to ensure that all CDW and partner stakeholders are kept up to date on all issues, initiatives, projects, meetings, or conferences
* Manage and maximize overall profitability; managing financial benefits and develop a strategy around reinvesting funding
* Engage with CDW Procurement to help forecast sales volumes.
* Represent the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives
* Provide comprehensive reporting both internally and externally on brand performance, category performance, industry trends, and market share
* Host Quarterly Business Reviews (QBRs) to review partner performance and discuss joint initiatives
* Assist the Product Specialists in creation and review of content for respective manufacturer ads
* Obtain and facilitate necessary partner and industry certifications
* What we expect of you
* Bachelor's degree + 2 years sales/marketing experience, OR
* 6 years' experience in sales/marketing, OR
* 4 years CDW PPM experience + 2 years' experience in sales/marketing
* Preferred skills, experience, and qualities needed
* Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders
* Proficient in Microsoft Office applications
* Demonstrated financial and business acumen Pay range: $65,000 - $97,200 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job summary
* The Brand Manager is the central liaison for the partner for working with CDW stakeholders across the organization, including sales, finance, and marketing. This position is responsible for driving revenue, profitability and awareness for their respective partner while engaging CDW partners across Partner and Product Management, Sales and Marketing. The Brand Manager interacts with senior level management regarding program development and pricing, while taking significant direction from a Category Manager.
* What you'll do
* Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs and Category Penetration
* Analyze industry information to identify opportunities and develop strategies to increase sales
* Develop go-to-market strategies that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
* Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
* Understand and communicate partner organizational structure with key decision makers and foster relationships with senior management
* Communicate partners' financial conditions and market new products related to the assigned partner
* Engage daily with assigned partner to always maintain an open channel of communication to ensure that all CDW and partner stakeholders are kept up to date on all issues, initiatives, projects, meetings, or conferences
* Manage and maximize overall profitability; managing financial benefits and develop a strategy around reinvesting funding
* Engage with CDW Procurement to help forecast sales volumes.
* Represent the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives
* Provide comprehensive reporting both internally and externally on brand performance, category performance, industry trends, and market share
* Host Quarterly Business Reviews (QBRs) to review partner performance and discuss joint initiatives
* Assist the Product Specialists in creation and review of content for respective manufacturer ads
* Obtain and facilitate necessary partner and industry certifications
* What we expect of you
* Bachelor's degree + 2 years sales/marketing experience, OR
* 6 years' experience in sales/marketing, OR
* 4 years CDW PPM experience + 2 years' experience in sales/marketing
* Preferred skills, experience, and qualities needed
* Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders
* Proficient in Microsoft Office applications
* Demonstrated financial and business acumen Pay range: $65,000 - $97,200 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
Top Skills
MS Office
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