Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Enterprise Strategy Marketing Manager
We are looking for an Enterprise Strategy Marketing Manager to join the Enterprise Segment Marketing team within our Marketing department. In this role, the Enterprise Strategy Marketing Manager will support the Enterprise go to market strategies. This involves partnering closely with our marketing partners and sales stakeholders to define marketing initiative objectives, align messaging with target audiences, and collaborate with cross-functional teams to execute impactful content.
The Marketing Manager will work closely with marketing partners and sales leadership to develop, implement, and be an expert on compelling messaging that resonates with our Enterprise prospects and their various buyer personas, while aligning to our athenahealth brand and value messaging. This individual will leverage data to make informed recommendations on how to refine our market segmentation and targeting for quarterly outbound activations with SDR teams among other tactics, as well as make recommendations for prescriptive prospecting across the Sales Development team.
Finally, the Enterprise Strategy Marketing Manager will be responsible for conducting regular analysis and developing reporting for the Enterprise business segment to understand the needs, preferences, and behaviors of the Enterprise market, and identify insights that will inform Enterprise Segment marketing program strategies.
The Team: Enterprise Segment Marketing team owns the Enterprise go-to-market strategy for healthcare organizations with 275+ MDs, working in close alignment with our Sales stakeholders and Marketing partners to help grow pipeline and bookings. We support the new and existing logo Enterprise business through at-scale, 1:few, and 1:1 tactics informed by our strategy to grow the business across our key audiences, by leveraging tactics like web and paid media, lead generation partnerships, outbound activations, industry and proprietary events, sales enablement, active pipeline deal support, and customer co-marketing.
Job Responsibilities
Develop and execute comprehensive go-to-market strategies that align with overall business objectives and target key market segments and/or audiences
Collaborate with cross-functional teams including product, sales, and creative to ensure cohesive messaging and campaign execution
Oversee program execution from planning to post launch analysis, tracking kpis and refining tactics to optimize results
Conduct regular in-depth analysis of Enterprise business segment to understand the needs, preferences, and behaviors of the Enterprise market, and applying them to the go-forward Enterprise Segment go-to-market strategy
Stay close to and understand competitor landscape and emerging industry trends to inform strategic decisions
Understand core audience sub-segments and have pulse on how they are performing – conversion rates, meetings, gross adds, bookings across each key audience
Support development of compelling messaging that resonates with our Enterprise prospects and their various buyer personas, while aligning to our athenahealth brand and value messaging
Collaborate with cross-functional teams to ensure messaging consistency across all marketing channels, including outbound activations, collateral, events
Conduct Segment Performance Analysis & operational Reporting: Provide monthly business reports summarizing the activations performance, inbound performance, and performance of any other channels like events, including recommendations of how to modify that strategy based on findings. Provide regular performance updates for weekly leadership updates, quarterly marketing/sales reviews, and ad-hoc performance analysis as requested by leadership
Typical Qualifications
Bachelor’s degree in Marketing, Communications, Healthcare Administration, or a related field.
5+ years in relevant Marketing / Commercial Operations or Marketing Strategy role, with experience in Healthcare IT a plus
Demonstrated success developing and enhancing reporting, weaving together inputs from multiple teams, marketing channels, and data sources
Excellent understanding of prospect segmentation and targeting strategies
Strong communication and interpersonal skills, with the ability to collaborate and influence effectively across teams.
Proven experience working with marketing and sales teams
Proficient in managing multiple marketing initiatives simultaneously, while meeting deadlines with high-quality deliverables
About athenahealth
Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here: athenahealth.com/careers
https://www.athenahealth.com/careers/equal-opportunity
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