Support the execution of the email marketing program by building, testing, and deploying campaigns while ensuring compliance with best practices and regulations.
Email Marketing Specialist
Location: Remote
Reports To: Director of Lifecycle & Email Marketing
About the Role
We’re looking for an Email Marketing Specialist to support the day-to-day execution of our email marketing program. This is a hands-on role focused on building, testing, and deploying email campaigns and lifecycle sends. You will not be responsible for channel strategy, but you will play a critical part in delivering high-quality emails accurately, on time, and in line with brand standards.
Key Responsibilities
What you’ll do
- Build and deploy email campaigns from provided briefs, templates, and copy, including promotional, newsletter, and transactional sends.
- Format and QA email content (layout, links, personalization, dynamic content, accessibility basics) to ensure a clean experience across devices and inboxes.
- Set up audiences/segments based on the provided criteria and confirm that the counts align with expectations.
- Execute A/B tests (subject lines, preview text, creative variations) and document results.
- Manage campaign checklists and approvals, ensuring deadlines are met, and launches run smoothly.
- Troubleshoot basic ESP issues (rendering, broken links, tracking parameters, audience mismatches) and escalate when needed.
- Maintain email templates and modules, working with existing design systems and updating components as directed.
- Apply tracking/UTM standards and confirm analytics are firing correctly.
- Support list hygiene and deliverability best practices (unsubscribe compliance, suppression management) following team guidelines.
- Keep documentation current, including processes, naming conventions, and send logs.
Compliance & Best Practices
- Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR, CASL).
- Stay current with industry trends, competitive benchmarks, and emerging email technologies.
Success looks like
- Emails launch on time with minimal QA issues.
- Templates and modules stay consistent and on brand.
- Accurate audience setup and tracking across campaigns.
- Organized documentation and smooth cross-team coordination.
- Steady improvement in execution speed and quality over time.
Nice-to-haves
- Familiarity with lifecycle concepts (welcome, nurture, post-purchase, winback) even if not leading strategy.
- Experience with basic segmentation logic and dynamic content.
- Exposure to accessibility or deliverability best practices.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- 3–5 years of proven experience in email marketing, CRM, or lifecycle marketing.
- Proficiency in email marketing platforms (e.g., HubSpot, Klaviyo, Mailchimp, Marketo).
- Strong understanding of deliverability, segmentation, automation, and personalization best practices.
- Excellent copywriting and editing skills with a knack for persuasive, customer-focused messaging.
- Strong analytical mindset with experience using A/B testing and email analytics tools.
- Familiarity with HTML/CSS for email is a plus.
- Highly organized with the ability to manage multiple campaigns and deadlines simultaneously.
What We Offer
- Competitive salary and performance-based bonuses.
- Health, dental, and vision benefits.
- Remote First Work Environment.
- Professional development opportunities.
- A collaborative and innovative team culture.
Top Skills
CSS
HTML
Hubspot
Klaviyo
Mailchimp
Marketo
Similar Jobs
.png)
Food • Software
The Email Marketing Specialist will manage B2B email marketing programs, focusing on execution and optimization to drive pipeline growth and customer retention. Responsibilities include developing target strategies and reporting on campaign performance.
Top Skills:
ActivecampaignCRMIterableMarketoOutreach
HR Tech • Software
The Email Marketing Specialist will create email campaigns, optimize performance, and develop lifecycle strategies. Responsibilities include copywriting, analyzing metrics, and managing workflows in collaboration with other teams.
Top Skills:
AsanaBrazeHubspotMarketoOutreachSalesforce Marketing CloudSalesloft
AdTech • eCommerce • Marketing Tech • Retail
As an AI Email Marketing Specialist, you will execute and automate email campaigns, manage segmentation and A/B testing, and implement AI tools for marketing efficiency.
Top Skills:
Ai ToolsKlaviyo
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
