Email Lifecycle Strategy & Execution Specialist

This is a remote position.

We are seeking a highly detail-oriented and strategic Email Lifecycle Marketing Specialist to support and optimize email marketing programs for our e-commerce clients. This role is ideal for a hands-on marketer with strong experience in Klaviyo, Shopify integrations, lifecycle automation, and data-driven campaign optimization.

The ideal candidate combines technical expertise with creative collaboration skills and has a proven track record of building high-performing email lifecycle programs that drive engagement, retention, and revenue growth.

• Design, build, and optimize end-to-end email lifecycle programs using Klaviyo
  

• Develop advanced audience segmentation strategies to improve campaign performance and customer retention
  

• Execute and manage automated lifecycle flows including welcome series, abandoned cart, post-purchase, win-back, and retention campaigns
  

• Identify execution gaps and recommend improvements to increase email effectiveness and ROI
  

• Monitor and analyze key email performance metrics including open rates, CTR, conversion rates, revenue per recipient, and overall campaign performance
  

• Manage seamless integrations between Klaviyo, Shopify, HubSpot, and other CRM platforms
  

• Build custom analytics dashboards and reporting frameworks to track lifecycle performance
  

• Translate business goals and marketing questions into actionable insights and data-driven recommendations
  

• Maintain accurate tracking systems for campaign attribution and customer engagement analysis
  

• Provide strategic direction and recommendations for email content and messaging
  

• Collaborate closely with design and creative teams to ensure brand consistency and high-performing visual assets
  

• Review and provide constructive feedback on email templates, graphics, and user experience
  

• Support the creation of compelling email content that drives engagement, conversions, and customer loyalty
  

• Continuously test and optimize email campaigns and automation flows based on performance data
  

• Implement A/B testing strategies for subject lines, messaging, design, CTAs, and send times
  

• Monitor email deliverability health and proactively maintain strong inbox placement
  

• Stay updated on Klaviyo platform enhancements, industry trends, and email marketing best practices
  

• Minimum 2 years of experience managing end-to-end email lifecycle marketing programs
  

• Strong hands-on expertise with Klaviyo, including automation flows, segmentation, templates, and analytics
  

• Proven experience in e-commerce email marketing with demonstrated revenue impact
  

• Experience integrating Klaviyo with Shopify and CRM platforms
  

• Strong analytical skills with experience building custom reporting dashboards and performance frameworks
  

• Exceptional attention to detail with a commitment to delivering high-quality, error-free work
  

• Advanced knowledge of Klaviyo platform capabilities
  

• Shopify integration and customer data management experience
  

• Familiarity with CRM systems such as HubSpot or similar platforms
  

• Understanding of email deliverability best practices
  

• Basic HTML/CSS knowledge for email template customization (preferred)
  

• Familiarity with design tools such as Adobe Creative Suite or Canva
  

• Strong data analysis and problem-solving capabilities
  

• Ability to identify performance gaps and implement optimization strategies
  

• Experience developing lifecycle marketing strategies aligned with business objectives
  

• Excellent project management and organizational skills with the ability to manage multiple clients and priorities simultaneously
  

• Strong written and verbal communication skills with cross-functional collaboration experience
  

• Experience developing email content and retention strategies for B2C e-commerce brands
  

• Familiarity with additional ESP platforms such as Mailchimp or ActiveCampaign
  

• Experience managing email marketing budgets and demonstrating ROI
  

• Knowledge of email compliance regulations including CAN-SPAM and GDPR