The Ecommerce Manager will optimize website experience, manage cross-functional partnerships, execute A/B testing, and analyze performance data to enhance user engagement and conversion rates.
About Us
Founded by Vogue’s Alexandra Macon, Over The Moon is the ultimate retail, registry, and editorial platform for creating a life well-lived. What began as the aspirational source for couples getting married has grown into a cult fashion, home, and children’s shopping destination as well as an elevated wedding and baby registry provider. We are entering an exciting new stage of growth and looking to expand our team.
We are seeking a strategic and detail-oriented Ecommerce Manager to own the end-to-end website experience. In this role, you will sit at the intersection of merchandising, technology, and marketing, responsible for optimizing our website for curation and conversion.
Responsibilities
- Website Experience & Storefront Management
- Manage full website experience, including but not limited to homepage set up, seasonal refreshes, meganav architecture & maintenance, on-site search optimization, preorder management, and filter & sort logic
- Define and implement a conversion-optimized collection page merchandising strategy, ensuring product placement, sequencing, and availability are always aligned with active marketing campaigns and promotional calendars
- Serve as day-to-day owner of Fabric (or equivalent dropship platform), ensuring operational success for order management & fulfillment, inventory availability, and catalog integrity
- Cross-Functional Partnerships
- Operate as bridge between site development & merchandising teams, ensuring product-focused development projects are completed on time and to specification
- Take ownership of product metafields, Shopify metaobjects, and product tagging, keeping data clean and correctly structured to power dynamic storefront features and downstream reporting
- Translate merchandising requirements to clear technical briefs and manage delivery through to QA and launch
- Partner closely with Marketing Director to support multi-channel initiatives on site, ensuring product merchandising strategy and creative is refreshed in accordance with the go to market calendar
- Optimization, Testing, & Content Standards
- Own and execute the A/B testing roadmap for the website, prioritizing experiments and measuring results across KPIs (CVR, AOV, add to cart, etc.)
- Regularly report on website performance, including but not limited to click behavior, conversion funnel statistics, and registry engagement
- Establish and maintain best-practice guidelines for ecommerce photo and video content, collaborating with creative and design teams to ensure visual assets meet technical specifications and brand guidelines
Requirements
- 3-5+ years of ecommerce or digital merchandising experience
- Hands-on proficiency with Shopify, including metafields, metaobjects, product tagging, and storefront configuration
- Experience managing a marketplace commerce platform such as Fabric or Mirakl
- Strong analytical skills with the ability to interpret site performance data, build & read A/B test results, and translate metrics into recommendations
- Demonstrated ability to manage cross-functional projects and communicate effectively with both technical and non-technical stakeholders
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