Manage and optimize e-commerce product content, including creation, maintenance, search optimization, metadata, and product presentation. Coordinate content workflows, collaborate with Marketing and Product teams, monitor analytics and sales performance, and maintain content accuracy, relevance, quality, and brand compliance. The role requires strong writing, organization, analytical thinking, Excel, database, CMS, and e-commerce platform skills in a hybrid work environment.
We are seeking a motivated and detail-oriented E-Content Specialist to manage and optimize digital content for our e-commerce website. This role focuses on product content accuracy, search optimization, content maintenance, and performance analysis to enhance the customer experience and drive online engagement and sales.
Key Responsibilities- Content Management: Create, curate, update, and maintain accurate, relevant, and consistent website content.
- Product Search Optimization: Apply keywords, metadata, and SEO best practices to improve product search visibility.
- Product Presentation: Collaborate with Marketing and Product teams to ensure accurate and engaging product information.
- Workflow Coordination: Manage content schedules and workflows to ensure timely delivery and quality standards.
- Performance Analysis: Monitor content performance and sales reports using analytics tools to identify improvement opportunities.
- Content Quality: Review existing content regularly to ensure accuracy, relevance, and compliance with brand standards.
- Associate degree in Information Systems or a related field.
- Advanced Excel skills and database knowledge preferred.
- Experience in content creation and management, preferably in e-commerce or digital marketing.
- Familiarity with content management systems (CMS) and e-commerce platforms.
- Strong writing skills and attention to detail.
- Excellent organizational, time management, and prioritization skills.
- Analytical and critical-thinking skills, with the ability to interpret data and make informed decisions.
- Strong problem-solving skills, initiative, ownership, and a proactive approach.
- Effective communication and collaboration skills.
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What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
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- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
