E-Commerce Marketing Manager

“We Push the Boundaries of Possibilities for our Communities.”

Overview of the Position Responsibilities: We are seeking a data-driven, customer-obsessed professional to own and optimize the end-to-end e-commerce buyflow across web and mobile —from product discovery through checkout and post-purchase engagement. This role is responsible for improving conversion rates, reducing friction, and delivering a seamless, high-performing purchase experience that supports revenue objectives while delivering an exceptional customer experience.

Be part of our innovation- building and delivering a fiber-rich internet connection to people’s doorsteps. 

What You Will Do:

• Manage and optimize all steps of the customer purchase journey including product detail pages, shopping cart, checkout, payments, and order confirmation.
• Identify and prioritize friction points across the buyflow using qualitative and quantitative insights to improve conversion, usability, speed, and customer satisfaction.
• Develop and execute A/B and multivariate testing strategies to drive conversion lift and improve the overall user experience.
• Ensure the buyflow is mobile-optimized and adheres to accessibility and usability standards.
• Coordinate closely with internal and external partners to plan and execute digital sprints, releases, feature implementations, website enhancements and issue resolution.
• Build the detailed ecommerce requirements and work with ecommerce vendors to implement
• Provide recommendation on digital offers, content, site improvements to increase over ecommerce acquisition and retention goals.
• Lead the Quality Assurance (QA) and regression testing process for all website updates, including functionality, design, and content accuracy
• Produce detailed user flow analytics reporting using Google Analytics 4 (GA4), website heatmaps and behavior analytics including traffic, conversion, and user behavior data
• Generate and socialize actionable insights and recommendations for improving the website and ecommerce UX based on analytics data
• Serve as the buyflow subject matter expert for project planning, prioritization, and roadmap discussions.
• Coordinate with marketing to ensure promotions, pricing, and messaging integrate cleanly and accurately into the purchase journey.
• Partner with payment providers and internal engineering to ensure reliable, secure, and fast transactions.

• Work with internal stakeholders to identify and implement opportunities for improving post-purchase engagement and self-service capabilities, driving both customer satisfaction and long-term growth.  Support special projects and digital assigned that contribute to overall ecommerce strategy and performance growth.

What You Will Need:   

• Bachelor’s degree or equivalent work experience.
• 5+ years of experience in ecommerce, digital marketing, UX optimization, or conversion rate optimization.
• Experience in a telecommunication environment a plus.
• Proven experience in ecommerce and website management
• Strong analytical skills with hands-on experience using GA4, testing platforms, heatmap tools, and UX analytics to evaluate performance and inform marketing decisions
• A strong understanding of ecommerce conversion optimization, UX/UI best practices, and mobile-first design.
• Demonstrated project management and organizational skills; proven ability to manage multiple priorities and provide excellent follow through
• Strong written, verbal and presentation skills, including the ability to articulate ideas and suggestions clearly and effectively
• Ability to create content for website and buyflows as well as build out website user experience
• Ability to work with different functional groups and levels of employees to achieve results effectively and professionally
• Ability to thrive in a fast-paced, high-growth, dynamic environment
• Must be able to successfully pass a background and drug test prior to employment
• MS Office Suite: Outlook, PowerPoint, Word, Teams, and Excel, and collaboration tools (Slack, Zoom, Teams, Asana, Figma)
• Analytics tools: Google Analytics 4, Looker, Hotjar, advanced proficiency in Excel and data visualization (charts, graphs, dashboards), SEMRUSH
• Other tools: Design tools (Canva), Hubspot, WordPress, ChatGPT, Gemini, Workflow project tools
• Prolonged periods of sitting at a desk and working on a computer.
• Regularly required to talk and hear.
• Frequently required to sit, stand, bend, reach, push, pull and walk.
• Required to use hands, handle objects and paperwork.
• Required to use close vision and be able to focus.
• Required to refrain from personal use of technology during working hours.
• Must be able to lift up to 5 lbs.

 Salary range: Salary range: $89,016 - $94,500 

Why Work at Bluepeak? 

• Competitive Compensation + Annual Bonus Eligibility
• Comprehensive Benefits Package, Including Medical, Dental, Vision, Life, and 401(k)
• Generous Vacation and Paid Sick Time + Paid Holidays and Personal Days
• Professional Development with an Emphasis on Internal Promotion.
• Employee Discounts on Bluepeak Services, Including Internet
• Progressive and inclusive work culture in which our team has the flexibility, support, and resources to be successful in their careers!

About Us 

We believe that the size of the city shouldn’t determine the quality of the technology. That’s why we are building for you: Faster, more reliable, and without the things that get in the way of great service—like red tape, hidden fees, and slow response times. And with up to 5 gigabits of speed for residential customers and 10 gigabits for businesses, we are whole new ballgame- from internet to TV, to connecting every device in your home, to powering your business, we’re not only providing the best fiber connections in your community, but we’re also meeting the growing needs for how you live.  

Bluepeak provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.