Director of Technical Product Marketing

We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

Who We Are

We’re Alteryx — where every day we empower people to turn data into breakthroughs. We believe in challenging the status quo, putting customers first, and building with integrity and inclusivity. If you’re someone who thrives in fast-paced environments, loves telling stories with data, and gets excited when every release matters, you’ll feel at home here.

What You’ll Do

The Director of Technical Product Marketing will lead a team responsible for how we tell our story through the roadmap, evangelism, and technical product marketing. This leader will inspire belief, enable scale, and ensure every release, demo, and roadmap engagement drives adoption, pipeline, and customer love.

• Lead & inspire your team: Manage and coach the Technical PMM and Evangelism teams providing vision, career growth, and operational structure.

• Lead roadmap storytelling, visualization, and marketing: Drive strategy and messaging for company roadmap presentations at Sales and customer events, meetings, webinars, and internal enablement. Work with Technical Product Marketing to build and maintain roadmap artifacts (executive decks, internal/external safe slides, customer sessions).

• Enablement & adoption: Ensure Sales, Sales Engineering, and Customer Success are fully equipped to deliver roadmap and release narratives, and execute demos with confidence.

• Lead product demo strategy: Partner with the Technical Product Marketing Manager to define and guide demo strategy across the portfolio. Ensure the creation of compelling, value-based demos, demo videos, walkthroughs, and enablement assets. Scale demo usage across Marketing, Product, and Sales Engineering teams.

• Support the evangelism function: Partner with the Chief Evangelist in shaping Alteryx’s external voice, ensuring our vision, values, and platform story are consistently represented in the market. Provide direction on thought leadership themes, speaking opportunities, community engagement, and measurement of reach and impact.

• Drive release marketing: Partner with Product and Engineering to align prioritized releases. Collaborate with Core Product Marketing to define GTM tiers, identify required launch assets, develop enablement for internal and partner teams, and drive internal and external release webinars.

• Cross-functional leadership: Oversee the operating cadence for Product Lifecycle strategy, GTM checkpoints, and asset readiness across PM, PMM, Comms, and Demand.

• Metrics & outcomes: Establish KPIs for roadmap comprehension, release readiness, evangelism reach, enablement usage, demo adoption, webinar pipeline influence, and feature adoption lift.

What You’ll Bring

• 10+ years in enterprise B2B product marketing or release/launch marketing — ideally in analytics, data platforms, or SaaS.

• Demonstrated experience owning full GTM planning and execution for release cycles: from roadmap alignment through external launch and adoption.

• Proven leadership of both technical product marketing/demo strategy and evangelism functions.

• Excellent storytelling and communication skills — able to translate complex roadmaps, technical capabilities, and vision into compelling narratives.

• Strong cross-functional collaboration experience with Product, Engineering, Demand Gen, Sales/SE, and Customer Success.

• Deep understanding of sales engineering and field enablement; ability to design scalable enablement motions.

• Metrics-driven with experience setting targets and measuring impact.

• Comfortable in ambiguity and fast-moving release environments; able to manage multiple concurrent streams.

• Bonus: experience with analytics, data stacks (e.g., cloud data warehouse/lake, governance, AI/ML lifecycle), or developer/technical buyer audiences.

What Success Looks Like in Your First 6–12 Months

• A clear, well-communicated, and agreed-upon roadmap GTM process that partners use confidently.

• Internal & external roadmap artifacts are current, sharp, and trusted as the “single source of truth.”

• Demo strategy established, with reusable assets adopted across Marketing, Sales, and Product teams.

• Sales Engineering & field teams report high readiness and adoption of roadmap and demo enablement.

• Evangelism themes and content are aligned with company and campaign strategy with measurable reach and impact in the market.

• Release webinars consistently meet registration, attendance, and pipeline goals.

• Measurable adoption lift for newly released major features within 90 days of GA

Compensation:

Alteryx is committed to fair, equitable, and transparent compensation. Final compensation will be determined by various factors such as your relevant work experience, education, certifications, skills, and geographic location.

The salary range for this role in the United States is $185,000 – $210,000.

Employees may also be eligible for a wide range of other benefits, such as an annual bonus, medical, retirement, financial, wellness, time off, employee discounts, and others.

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.

Benefits & Perks:

Alteryx has amazing benefits for all Associates which can be viewed here.

This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.