The Director of Strategic Consulting leads loyalty consulting, strategy, and program design, enhancing consumer connections and delivering value for clients. Responsibilities include optimizing loyalty programs, analytics, and providing strategic recommendations.
Join a National Top Workplace
Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We’re always looking for talented individuals who are ready to join a collaborative, growth-focused culture. As a partner to some of the world’s most recognized brands, we are leaders in loyalty, helping brands build lasting emotional connections with their consumers.
Join Us from Anywhere
While our headquarters are nestled in sunny St. Petersburg, Florida, Kobie embraces a flexible work environment, offering teammates the freedom to work remotely. We understand the importance of work-life balance and support our team with:
· Flexible Time Off to recharge when needed
· Nine Company-Wide Holidays
· A diverse suite of benefits prioritizing your growth, development, and personal well-being
Discover more about our perks and benefits here.
Kobie is a values-led organization where we believe that everyone is a leader, regardless of their position or role.
About the team and what we'll build together
As a strategic loyalty advisor at Kobie Marketing, you will lead and deliver cutting-edge loyalty consulting, strategy, and program design. Your goal will be to maximize consumers’ emotional connection throughout their customer lifecycle and deliver enterprise value for our clients. You will collaborate closely with Kobie’s client services, business development, analytics, marketing services, technology, and operations teams. The ideal candidate is highly self-motivated, thrives in a fast-paced and ambiguous environment, and is an exceptional storyteller and problem-solver.
How you will make an impact
- Design, Evolve & Optimize Loyalty & Engagement Programs: Serve as a trusted partner to clients, designing, evolving, and optimizing loyalty, retention, or engagement programs (for B2C or B2B) that align with broader business goals.
- Lead and Deliver: Partner with cross-functional Kobie teams to drive strategic client roadmaps. Provide actionable recommendations and loyalty strategies that align with clients’ business objectives and customer needs.
- Solution & Analyze: Synthesize research and data analysis into insights and recommendations for senior-level clients. Create briefs and playbooks to guide the execution of CX, marketing communications, technology, and data delivery. Develop hypothesis-based learning agendas to inform test-and-learn activities.
- Tell Data Stories: Communicate fact-based, defensible points of view effectively to internal and external stakeholders.
- Provide Thought Leadership: Monitor and apply relevant market research, industry trends, and best practices. Publish internal and external POVs, case studies, and frameworks.
- Manage Execution: Oversee scope and deliverables for multiple projects and/or clients, ensuring on-time and on-budget delivery.
What you need to be successful
- Loyalty Program Expertise: Proven experience in the design, implementation, and evolution of loyalty programs, ensuring they effectively engage customers and drive business results (either B2C or enterprise / B2B).
- Cross-Industry / Vertical Perspective: Experience across at least two verticals (e.g. financial services, travel, entertainment, telecom, B2B services) and ability to adapt frameworks across sectors.
- Loyalty Marketer: Deep understanding of loyalty and/or marketing best practices (rewards earn and redemption, liability management, CRM, digital marketing, CX). Expertise in digital marketing, personalization, omni-channel communication planning, and lifecycle campaign activation.
- Strategic Consulting: Ability to become a trusted advisor to clients through the use of soft skills and thoughtful, strategic recommendations. Skilled in building long-term relationships based on trust and delivering value through consultative approaches.
- Results-Oriented: Efficiently aligns time, budget, and stakeholders to achieve quality outcomes that match organization priorities. Takes personal responsibility through planning and communication.
- Grit: Comfortable working independently on tough assignments. Balances autonomy with the awareness of when to ask for help. Quickly recalibrates after failures to move forward during challenges.
- Influence: Possesses strong presence and gravitas. A data-driven strategy storyteller with the ability to clearly present and influence ideas and concepts. Shares information with a team-first mentality.
- Curiosity: Proactively seeks ways to advance skills. An active listener who provides and receives timely, direct, unbiased, and actionable performance feedback.
- Savvy: Analyzes situations with critical thinking to develop and implement solutions in a high-ambiguity, fast-paced environment. Comfortable navigating grey areas and can simplify complexity.
- Inclusion: Invites diverse perspectives and shares ownership and visibility. Eliminates silos to tackle problems and advance work.
- Bachelor's degree and prior loyalty marketing experience required.
- 10+ years of experience in marketing, loyalty, customer engagement, or consulting.
- Demonstrated experience in loyalty / engagement or CRM consulting (B2C and/or B2B).
- Ideal candidate will have category knowledge in Retail with additional experience in one or more verticals: retail, consumer products, financial services, or travel and hospitality.
- • Preferred candidate will have experience with global loyalty programs using programmatic and non-programmatic approaches. Preferences also include candidates with Cobrand, Multi-brand, and/or Paid Program experience.
Who we are As a trusted partner, Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world's most successful brands. We do this with a strategy-led technology approach that uncovers the truth behind what drives consumers on an emotional level. We believe that our team's passion and expertise are the driving forces behind our success and are proud to be named a Top Workplaces in the USA, where the best and brightest in loyalty drive our mission of growing enterprise value through loyalty.
A place for all We celebrate and embrace diversity at Kobie!
Employment at Kobie is based solely on an individual's merit and qualifications, which are directly related to professional competence. We do not discriminate against any teammate or applicant because of race,color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other characteristic protected by applicable law.
We are fiercely committed to fostering a workplace where teammates can bring their authentic selves to work every day. Our DEI initiatives, including various committees, ensure that principles of equity, diversity, and inclusion are deeply ingrained throughout Kobie. While our leadership team fully supports our policy of nondiscrimination and equal opportunity, it is the responsibility of all teammates to uphold these values.
Ready to join us? If you’re ready to make an impact and grow in a supportive, innovative environment, we’d love to hear from you. Apply today and join the best and brightest in loyalty!
Top Skills
CRM
Data Analysis
Digital Marketing
Loyalty Programs
Omni-Channel Communication
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